Measure and analyze all points of the Digital Ecosystem oriented to eCommerce strategies. Must be able to develop strategies, coordinate and integrate performance strategies oriented to Ecommerce in the main channels such as Amazon, Mercado Libre, etc.
⦁ Manage Ecommerce campaigns and marketing performance.
⦁ Focus on optimizing budgets and KPIs such as ROAS, CPA, CPC, etc.
⦁ Help design the analytical model for KPIs for digital strategies
⦁ Manage and master all the measurement tools necessary for the success of the strategy.
⦁ Collect data through the different online measurement and analysis tools chosen.
⦁ Monitor all traffic from all platforms in order to identify user and consumer profiles, information and understand user behavior through the consumer journey
⦁ Develop support plans and tactics that can make meaningful improvements for agencies and other stakeholders.
⦁ Manage platforms and concepts such as programmatic, remarketing, etc.
⦁ 9Using the data, make actionable recommendations and reports that help brands and their campaigns.
⦁ Generation of biweekly and monthly reports that ensure the monitoring and control of the campaigns