Role Purpose:

In close partnership with Innovation Marketing Manager of Brand Leadership Unit (BLU), help to define, lead and deliver the brand strategy and innovation pipelines for the NIVEA Asia Region, in particular to Asean market extending to Greater China, to maximize business growth in line with overall global and regional business strategies.

The position is responsible for:

• Support the strategic and conceptual advancement of NIVEA's product portfolio in Asia (focus on Asean extended to Greater China), for the assigned categories
• Facilitate the implementation of aligned category strategy and innovations of NIVEA Asia portfolio within the Pre-IIM and IIM development process:
  • Responsible for creating and implementing Category Innovation strategy & pipeline for the assigned categories in Asia (from short- to long-term planning)
  • Marketing Lead in IIM core team for Asia Specific Innovation projects to make sure impactful launch with local relevancy and on-time
  • Maximize and realization of Global pipeline, actively bridge – within limitations and where possible between global and countries to ensure roll out impactfully in region.
  • Being Asian consumer expert, with in-depth consumers, market, competitor understanding as well as regulatory challenges & requirements in Asia region to feeding information to global marketing team/R&D team to maximize innovation opportunity in region.
• Continuous exchange with Marketing colleagues in the Region and their adjoining functions
  • Monitor consumer needs, trends, ingredients, understand needs of professional target groups, as well as monitoring competition
  • Responsible for launch controls/trackers to guide and influence local market decisions
  • To ensure and foster collaboration, information and best practice sharing among BLU and Asia and rest of world countries
  • Participation in regular strategy and pipeline meetings with Asia stakeholders