Our business unit Derma is the home of Beiersdorf’s brands Eucerin and Aquaphor. We specialize in dermo-cosmetic skincare and are fueled by entrepreneurial minds who are ready to challenge the status quo. Our foundation is our inclusive culture, visionary leadership, human connection and an extraordinary passion for what we do.
We believe in the lifechanging power of dermatological skincare. Come join us to change lives.
Your Tasks
As part of the global digital team, you will be responsible for the holistic planning and implementation of dCRM activities and strategies, enhancing the individual touchpoints along our consumer journey. You will be in charge of various global dCRM campaigns and be responsible for the management of Salesforce, the central engagement tool including SFMC, SFSC and other studios.
This means in particular:
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You are responsible for managing our global one-to-one marketing activities, using various digital platforms to engage our users throughout their consumer lifecycle
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You are managing global campaigns and supporting the countries with the dCRM management tool Salesforce Marketing and Service Cloud
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You support the global introduction and optimization of a new dCRM infrastructure and the associated technologies for consumer communication
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You are responsible for country support and the coordination of internal and external dCRM consultants and agencies
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You support the dCRM team on the operational execution of communication related asset rollouts (including Loyalty Program and e-shop integration)
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You assess key global and local digital CRM campaigns and provide performance transparency to the markets and the management
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Support of marketing teams and countries in the design, implementation, and optimization of performance-oriented dCRM campaigns via specific channels
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Support of development and implementation of global guidelines and process structures
ADDITIONAL INFORMATION
Are you ready to become a life-changer and contribute to our Derma success?
You are welcome to apply without a cover letter. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates.
