Performance Marketing Manager - NIVEA

Your Tasks

A brand new opportunity here at Beiersdorf is now available on a permanent basis with a hybrid working model, felxible hours and a portfolio of brands to be proud of; NIVEA, NIVEA Men, Eucerin and Elastoplast.

This role sits within the Northern European Digital Marketing team, based in Birmingham UK and our brand new offices next to Birmingham International Train Station.

The team’s role is to support the business with technical marketing expertise in our most important growth pillars and drive Digital Transformation. We help shape the strategy, identify new opportunities, and ultimately unlock eCommerce business growth.

The key priorities for this role will include:

  • Plan, steer & optimize a budget of £4m in performance media for our key retailer partners (Amazon, Boots, Superdrug, Tesco, Saisburys) and also for our own eShop on etc. both in and out platform.
  • Manage multi-million £ divisional retailer media budget, in and out platform, as well as planning and measuring spend and activity with focus on ROAS and effectiveness.
  • Own the SEA plan for owned and retailer platforms, alongside a specialist search marketing agency.
  • Build the Performance Marketing roadmap and plan to execute strategic new ways of attracting a wider audience, working with key stakeholders to set KPI's and strategies as to how to achieve them.
  • Deconstruct the customer journey and build audience plans to drive growth throughout mid-low customer funnels.
  • Continually optimise channel performance through test and learn planning, data analysis, media planning, and creative execution.
  • Lead all media campaign reporting, measurement, and performance PCAs including retailer partnerships and performance media.
  • Manage the performance agency, ensuring that we have clear KPIs and best-in-class retainer setup
  • Create playbooks and “golden rules” for S&CM, eCom and Sales teams, ensuring performance objectives are fully aligned and the team are empowered to deliver.
  • Upskill the business on performance marketing, ensuring stakeholders understand channel objectives and benefits.

Your Profile

•    A creative problem-solver who is driven by results
•    Thought leadership and building positive working environments
•    Strategic thinker with ability to balance short term targets with strategic initiatives
•    Enthusiastic about data and measurement and how new models can be applied to guide activity and attribution
•    Experience in agile methodologies and a passion for embracing new ideas, experimentation, and learning
•    Proven experience as a Performance or Digital Marketing Manager, ideally within FMCG
•    Amazon media experience
•    In depth understanding of programmatic DSP’s and marketing technology.
•    Budget management with proven marketing mix decision making
•    Combined problem-solving and effective prioritisation capability
•    Highly commercial with ability to plan and balance budget based on benefit
•    Full marketing mix experience with sound knowledge in all performance channels

Job Details

Contract Type:
Unlimited / Full-Time
Default Department Recruiting
Country / City:
United Kingdom / Birmingham
Beiersdorf UK Ltd.
Job ID: