Senior Global dCRM Manager (f/m/d)

Your Tasks

As part of the global digital team, you will be responsible for the holistic planning and implementation of dCRM activities and strategies. You will be in charge of the global rollout of various dCRM infrastructure and be responsible for the management of the central engagement tool, the Salesforce Marketing and Service Cloud.

This means in particular:
•    You are product owner of the Salesforce Marketing and Service Cloud and therefore responsible for its further strategic development, administration and country implementation
•    You support the global introduction and optimization of a new dCRM infrastructure and the associated technologies for consumer communication
•    You are responsible for the strategic support of the countries and the coordination of external dCRM consultants and agencies
•    You will work together with the digital team on the operational execution of the worldwide salesforce strategy rollout (including the Loyalty Program and e-shop integration)
•    Support of marketing teams and countries in the design, implementation and optimization of performance-oriented dCRM campaigns via specific channels
•    Development and implementation of global guidelines and process structures

Your Profile

•    Degree in digital marketing or a similar field
•    Several years of operational CRM experience (preferably Salesforce)
•    Experience in managing medium to large international, cross-functional projects or sub-projects with highly qualified team members
•    Strong, customer-oriented thinking with hands-on mentality and attention to detail
•    Very good handling of online / CRM / analytics tools and platforms that you will use every day at work
•    A passion for digital marketing, especially for dCRM
•    Fluent in written and spoken English


You are welcome to apply without a cover letter. If you would like to attach a cover letter, please upload it with your resume.
We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates. 
If you have any questions, please contact our recruiter Nadine Lohmann every Tuesday between 11 and 12 am via the telephone number: +49 40 4909 4956.

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
Country / City:
Germany / Hamburg
Beiersdorf AG
Job ID: