At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
The Technical Campaign Manager in the dCRM Hub is responsible for the development, implementation, and optimization of digital campaigns across multiple platforms, including Salesforce Marketing Cloud and Service Cloud, as well as the brand websites. This role requires technical expertise to create seamless and personalized digital experiences that enhance customer experience and support business objectives, within the general Beiersdorf context.
Key Responsibilities:
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Campaign Development and Implementation: Plan, design, and execute digital marketing campaigns while serving as the central contact point for Business Campaign Managers and integrating campaigns across dCX platforms (CRM, Website)
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Technical Integration: Ensure technical integration between platforms and collaborate with IT teams to set up required campaign features
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Data Analysis and Managemet: Analyze campaign data to optimize performance while ensuring compliance with privacy and cybersecurity guidelines
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Customer Experience Optimization: Personalize and optimize campaigns to enhance customer experience, with a focus on automating setups and creating innovative consumer experiences
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Collaboration and Communication: Collaborate with stakeholders and communicate campaign results and insights to management and relevant stakeholders
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Stakeholder Management: Build and maintain strong relationships with stakeholders, ensuring their needs are met and actively involving them in the campaign development process
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Presentation Skills: Prepare and deliver clear, convincing presentations for various audiences
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Translation of Business Requirements: Translate business requirements into technical user stories and work closely with development teams to ensure solutions meet business needs
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Understanding of Digital Marketing Processes: Applying best practices for planning and executing effective digital marketing campaigns
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Innovation Mindset: Develop innovative digital marketing consumer journeys across platforms by identifying and implementing new technologies and methods
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
Have a look at our benefits: What we offer – Our Benefits | Beiersdorf
