At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
As Precision Influence, Search and Owned Lead, your job will be multi-functional, requiring you to manage a range of digital specialties and bring them together in a holistic and efficient manner. A large part of your role will be to manage all precision influencer (PI) activities (organic & paid). This cover influencer activity from ideation to execution, defining and monitoring the measurement approach, checking for implementation of influencer best practices, and supporting transversal enablers for PI transformation acting as a change agent in the organization.
In addition you will be responsible for bringing the brand to life on our owned social channels, portraying the brand in a way that is synergistic with our campaign communications and fosters consumer engagement. Lastly you will also have responsibility for the brand website, ensuring content is engaging and supports brand and communications objectives and the SEO and SEM strategy is executed to support both.
In this role you will need to engage closely with global and regional digital teams, cross-functional marketing, digital & media teams and key external partners (influencer, creative, SEO, website and media agencies).
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV.
