Category Manager

Your Tasks

For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin. Join this world of care and start your career in an environment that offers you the freedom to drive our international business with your entrepreneurial spirit. Shape your professional future from day one and explore our collaborative culture with smart, courageous teams that all share one exciting goal: developing skin care products of the next generation.

The Category Manager is responsible for all elements of Category Management, including the definition of future category management strategy for Beiersdorf brands, within assigned Category team. This job requires someone that can identify and leverage strategic and tactical business opportunities through interrogation and interpretation of sales, shopper and category information in order to gain competitive advantage through insights. Furthermore, it his or her job to co-lead the delivery of category business targets, by means of managing the internal P&L for the respective category.

  • Responsible for the development of strategic and business-oriented category vision and strategy plans. The category manager maximizes use of all relevant data and sources of information (ABP, market opportunities, shopper research, Nielsen, GFK, retailer data etc.) in order to define clear objectives and a relevant, long-term category strategy;
  • Converts the strategy into strong concrete action plans, monitors progress of these plans and acts as the category expert both internally in the business and with the retailer in order to add maximum value to the BDF and the retailer’s business;
  • Using data & insight, pro-actively optimize assortment ranging, distribution, shelving and go to market plans within BDF customers and report on performance of (retailer) categories (within the CAT team) to identify issues and opportunities and recommend subsequent actions to maximize category performance;
  • To provide a thorough understanding of customers’ strategies, issues, needs and behaviors in order to support and influence BDF Sales Strategy Roadmap. To use shopper and sales insights to proactively influence category strategy within key accounts;
  • To provide specific merchandising recommendations and conducting non promotional in-store initiatives which maximize sales performance for BDF brands and the category in line with agreed business objectives and category management objectives;
  • To proactively identify new opportunities for category development projects with the aim of keeping BDF at the forefront of category thinking and regarded as “Category Management partner of choice in Personal / Skin Care Products;

Your Profile


Education & Experience

  • Academic degree;
  • Professional experience, preferably in FMCG;
  • Professional experience in category management, marketing and/or sales.

Relevant Competencies

  • Strategic thinking;
  • Strong data analysis skills;
  • Ability to work cross functionally and across international affiliates;
  • Excellent influencing, communication and presentation skills;
  • Commercially minded;
  • Strong project management skills;
  • Performance driven, proactive and customer orientated;
  • Fluent in Dutch and English.


  • Competitive salary
  • Bonus scheme
  • 13th month
  • Yearly flex-budget (e.g. for eleven extra vacation days)
  • Excellent pension scheme
  • Travel reimbursement
  • Laptop and mobile phone
  • Discount on our products
  • Possibilities to work partially from home
  • Great working atmosphere
  • Many more!

Did you get excited by reading this? And do you want to become part of our blue-hearted family? Then we would love to get to know you! Please don’t hesitate to reach out to us and send in your application!

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Netherlands / Amsterdam
Beiersdorf NV (Netherlands)
Job ID: