With your start at Beiersdorf you will become a part of our transitions to a data driven company in Marketing. Transparency, accountability, and data governance are the key success factors here.
Our new holistic initiative for Communication Analytics MediaX & Connected Campaign Media AnalytiX are parts of the holistic approach to connect media and communication at Beiersdorf for majority of our brands like NIVEA, EUCERIN, Hansaplast etc. Especially the data governance is a crucial topic as well as adaptation of many processes. This includes e.g., the Master data creation process, definition and implementation of diverse naming conventions and the development, implementation & usage of internal digital Beiersdorf tools. All these topics need to be developed, steered, and trained. Perfect cooperation, common understanding of demands and processes of all global Beiersdorf functions, diverse local and regional stakeholders and Beiersdorf partners like Media, Digital & Creative Agencies are key to ensure high quality of complex data around the Beiersdorf world.
- Support the development of standards of our global data governance for Communication & Media
- Enforce consistent campaign & asset master data management
- Ensure (master) data quality
- Support development, implementation & optimization of related naming conventions
- Support definition and ensure implementation of new processes by understanding and underpin markets & business needs
- Support the governance and guidance of global, regional, local Stakeholders
- Support the development of trainings for new tools or processes and train people
- Work with all related Beiersdorf tools to ensure accurate and consistent data across all systems
- Work closely with and steer our external partners