Job Details
- Contract Type:
- Limited, 1 Year / Full-Time
- Country / City:
- Canada / St. Laurent
- Company:
- Beiersdorf Canada Inc.
- Job Function:
- Marketing / Market Research
Your Responsibilities
- Develop short-term and mid-term strategic plans for Coppertone (Canada’s most trusted suncare brand)
- Execute annual product marketing plans to achieve share, volume and profit objectives (which includes leading the go-to-market process for new product launches, pricing, advertising and media planning, trade and consumer programs including sampling).
- Develop and implement product launches in collaboration with international marketing teams.
- Create financial and manufacturing planning forecasts.
- Maintain and optimize marketing budget spending / ROI.
- Conduct various analyses (i.e., category, ad-hoc market research, program evaluation for ROI, etc.).
- Control and monitor the development of sales, profit and market share vs. the annual business plan.
- Proactively monitor, analyze and optimize marketing programs, competitive information, market trends, customer needs, professional communication and product performance in order to increase efficiencies and effectiveness.
- Develop and deliver various presentations for management, sales organization and trade customers updating all decision-makers on the progress and status of product marketing plans.
- Lead and collaborate with multi-organisational business teams.
Do you possess...
- B. Comm. in Marketing (MBA an asset)
- 1-2 years of brand management experience preferably in a consumer goods environment (Suncare, Skin Care or Beauty category experience preferred)
- Strong knowledge of marketing principles, combined with strong financial and analytical skills to provide key takeaways and recommendations
- Excellent communication skills and interpersonal skills, demonstrating the ability to lead and motivate others
- Must be results-oriented, organized with strong project management capabilities in a collaborative environment
- Solutions-oriented, takes initiative and has an entrepreneurial spirit
- Bilingualism English and French (ideal)
- Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
- Ideally proficient in Nielsen
