Key Accountabilies

• Derive Business Strategy and Objective
  • Work closely with all parties within the region to achieve the region objectives.
  • Contribute to development and implementation of sales, marketing, customer retention, pricing, distribution strategies.
  • Implementing sales strategies and sales plan.
  • Able to identify new / next area of growth / opportunities

• Customer Orientated
  • Maintain strategic business relationship and ensuring high quality of service level being delivered to our customer.
  • Able to identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap
  • Serves as a liaison between clients and company departments.
  • Familiar with outlet’s sales operation in terms of merchandising and ordering process
  • Possess very detailed product knowledge as well as through knowledge on client business

• Leadership (manage, oversee, guidance, coaching & motivation )
  • Able to manage, coach, guide and motivates his/her subordinates  on the technical aspects of the organisation’s products and service; on marketing campaigns and sales promotions; and sales techniques, procedures and standards that will help them achieve their sales targets and in-store 5Ps execution.
  • Oversees daily sales support /planning activities in SAF/Tracking report
  • Monitor business to adhere company sales strategy and integrity compliance.
  • Manage day to day activity of sales force to implement organization’s overall sales strategy for assigned region
  • Providing Leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to close any gaps
  • Monitor region performance and reallocate resources to improve overall results.
  • Lead and direct the area sales team in all aspects of sales and distribution activities and in-store 5Ps execution
  • Negotiate sales with existing and new customers who are of strategic importance to the organisation.
  • Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews.
  • Ensure premise in conducive operating condition, ie workstation, business tools, staff welfare
  • Keep abreast with latest market trend and development, with sound knowledge of competitors’ activities
  • Maintain competitive knowledge to create and adjust sales strategies.
  • Proactively identify changes in FMCG, delivery systems, and competitive pressures to develop and modify strategies and tactics accordingly.
  • Weekly compilation & Weekly update on weekly feedback from branches pertaining to speed to market such as stock, store, product
  • Working on special projects such as SOS / visibility improvement plan
  • To perform any ad-hoc duties assigned from time to time

• Enhance Sales Activities to Ensure Cost and process Efficiency
  • Manage trade / A&P / TTA spending within the allocated budget
  • Maximizing ROI by evaluating incremental of sales and trade investment of each promotion on a monthly basis.
  • Ensure trade expenses is executed efficiently and within budget allocated
  • Meeting company Account Receivable objective by maintaining healthy aging level
  • Proactively manage trade stocks freshness through FIFO and promotion execution