Role Purpose:

Lead Eucerin/Aquaphor brand strategy and priorities across the Andean Markets [Colombia, Ecuador and Peru]; Developing brand relevant KPIs on short-mid-long term: Market Share, Net Sales, GM%, Brand Equity, Ebit, Share of Prescription through sustainable and profitable growth. Driving synergies and a single activation game plan, maximizing the innovation, communication, and investments across the Andean region. Leads Medical Management & Detailing to ensure brand image perception as the #1 “medical skin care brand” & ”most recommended brand” by Dermatologist and other HCPs. Oversees a team of 37 people including Brand Managers, Category Activators, Medman Mgrs and Medical detailers

Main Responsibilities:

• Team Development: Leads, develops and set priorities for the derma ANDEAN team. Leading by the example and living the company core values.
• Build and direct a high performing team thru capabilities development, organizational agility, diversity development, and coaching/mentoring associates.
• Marketing Plan: Develops and ensures the implementation of the annual marketing plan of each brand in charge.
• Communication: Approval and direction of the company's brand communication, including 360 plans for the total portfolio brands, ensuring alignment of execution across each of the touchpoints (Digital, Detailing, and Point of Sale)
• Validation of the research and control processes regarding the direction of the Action plans derived from the findings.
• Brand Portafolio / CCU Performance: Delivers sustainable outperformance of the brands across the Andean region via KPI management. Continuously seeks and guarantees assessment opportunities.
• Medical Management: Sets KPIs & tools to effectively monitor results driven by the Detailing team in terms of medical prescriptions and brand health.
• Develops strategic long-term relationships with KOLs in order to achieve an increasing recommendation rate.
• Marketing budget management: Ensures each brand profitability according to target. Is responsible for a proper monitoring of actual and planned marketing expenditures; aims for an optimal return of marketing investment. Analyzes and defines changes in marketing budget allocations
• Forecasting: Accountable for the S&OP process for the derma business and strategic planning, analyzes business development and monitors market trends to ensure product sales and profitability.
• Sustainable Growth: Responsible for optimizing brands profitability and performance. Must constantly search for cost reduction and find the best price positioning to reach the most favorable balance between profitability, Market Share, product margin and brand equity
• People Management for multifunctional teams.
• Drive long lead Innovation, influencing and driving global initiatives to develop a sustainable brand growth plan.