CARE CHANGES EVERYTHING.

General Manager Beiersdorf India Private Limited (Hansaplast)

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
India / Mumbai
Company:
Beiersdorf India Pvt. Limited
Job Function:
Sales

Your Tasks

Strategy
As part of the MU India Leadership Team, continue to define and execute the business strategy for our Healthcare business in India (full P&L accountability for Healthcare). Work closely with internal stakeholders and JV partner to:

  • Align and implement the business strategy.
  • Ensure the development of the annual business plan for the Healthcare business.
  • Monitor the planning activities and implement actions in case of deviations of the set objectives.
  • Guiding, steering, motivating and developing the Business Unit and the leadership team.
  • Ensure process efficiencies and supports alignment with the OneBeiersdorf strategy by driving standardization, collaboration, and continuous improvement.

Marketing

  • In conjunction with global, develop, align and implement best suiting strategies for the India consumers by adapting global and developing local brand strategies.
  • Ensure and monitor the efficient implementation of agreed marketing activities with the objective to improve brand awareness and to increase the market positions.
  • Actively support and work with global IM process for local innovation.
  • Ensure development and implementation of digitalization of the business

Sales

  • Support Sales Director in development and execution of multi-channel strategy and sales growth plans (to ensure the sustainable success in all channels.
  • Ensure appropriate E-commerce strategy and plans are developed and executed.
  • Identify and support business development opportunities.
  • Ensure Sales and Distribution KPIs are delivered to agreed standards.

Shopper & Customer Marketing

  • Ensure development and implementation of individual category strategies for key customers.
  • Support implementation of category and customer activation strategies that are strongly in line with Sales and Marketing strategy.

Finance and Supply Chain

  • Ensure transparent financial management (incl. compliance) and relevant business controlling framework of the MU organization considering the special legal set-up of the JV.
  • Align financial activities within global framework.
  • Ensure Finance and Supply Chain KPIs are delivered to agreed standards.

Legal and Compliance

  • Comply with all applicable laws and internal compliance guidelines, including the Code of Conduct.
  • Ensure the implementation and enforcement of the Beiersdorf compliance management system in area of responsibility.
  • Act as a role model for compliance, promote compliant and speak-up behaviour and encourage employees to do the same.
  • Attend all allocated Compliance Trainings.

Leadership & Culture
Guiding, motivating and developing the team. Recruit and develop best in class organization to enable success:

  • Monitor the effective and efficient development of the organization including identifying and proposing organizational changes needed.
  • Develop the leadership team and drive cross functional collaboration in the commercial team.
  • Ensure healthy internal talent pools and build short / medium and long succession within the team.
  • Drive and improve employee engagement within team.
  • Act as a role model in embedding culture within the team.

Your Profile

  • 15+ years of commercial experience (Sales, Marketing, eCom, Digital)
  • Cross functional & international experience
  • High degree of business acumen
  • Strong in internal and external stakeholder management
  • Strong leadership skills
  • Ability to influence at all levels in a matrix organisation
  • Entrepreneurial mindset
  • Agile, able to manage ambiguity, accountable, ambitious, connected
  • Excellent analytical & conceptual skills combined with pragmatism
  • Excellent written and spoken English

Additional information

Please apply online via the Beiersdorf Career Website. 

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    Get to know: Maureen

    Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.