Role Purpose:

The Brand Manager is responsible for the development, strengthening, and growth of the Skin Care category in Central America and the Caribbean, ensuring the perfect execution of the Marketing Plan, contributing to the company goals.

Main Accountabilities:

Strategy and business planning:

• Analyzing the brand and current strategy and highlighting areas of weaknesses and threats, opportunities, and strengths
• Execute MU guidelines for specific marketing processes.
• Define the annual innovation plan for owned brand categories locally.
• Product Management ensuring the correct portfolio.
• Guarantee excellence execution of marketing plans
• Working closely with different departments engaging them to achieve the common goals
• Developing and sustaining strong working relationships with all stakeholders
• Ensuring all aspects of the supply chain aligned with the brand and commercial needs
• Ensure marketing inputs in the S&OP meetings.
• Realistic forecasting of sales, volume and Market Shares for the brand ensuring all parts of the company are geared accordingly
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Tracking principal KPI´s
• Managing external agencies and ensuring marketing budgets are met.
• Support with management presentations.

Finance:

• Excellent P&L management ensuring the brand profitability
• Analyze/interpret financial statements
• Draft and manage marketing budget & P&L