Global Senior dCRM Manager (f/m/d) Eucerin / Hansaplast

Our business unit Derma is the home of Beiersdorf’s brands Eucerin and Aquaphor. We specialize in dermo-cosmetic skincare and are fueled by entrepreneurial minds who are ready to challenge the status quo. Our foundation is our inclusive culture, visionary leadership, human connection and an extraordinary passion for what we do.

We believe in the lifechanging power of dermatological skincare. Come join us to change lives.

Your Tasks

As part of the global digital team, you will be responsible for the holistic planning and implementation of dCRM activities and strategies enhancing the individual touchpoints along our consumer journey. You will be in charge of managing the global dCRM infrastructure and central engagement tool Salesforce including SFMC, SFSC and various other studios.
This means in particular:

  • You are responsible in setting the strategy for our global one-to-one marketing activities, using various digital platforms to engage our users throughout their consumer lifecycle
  • You are product owner of the Salesforce Marketing and Service Cloud and therefore responsible for the optimal management of this engagement tool
  • You are supporting the countries with a defined dCRM strategy and provide global assets for localization as well as the coordination of external dCRM consultants and agencies
  • You work together with the digital team on the operational execution of the worldwide “Consumer Engagement Management (CEM)” strategy rollout (including profile acquisition assets, a membership program and e-shop integrations)
  • You assess key global and local digital CRM campaigns and provide performance transparency to the markets and the management including KPI settings
  • Support of marketing teams and countries in the design, implementation and optimization of performance-oriented dCRM campaigns via specific channels
  • Development and implementation of global guidelines and process structures
  • Support of the Global Derma Medical Management team to develop digital communication to our professional target groups
  • Manage and oversee a team of experienced dCRM managers to support them in their day-to-day tasks as well as in their growth and development

Your Profile

  • Degree or work experience in digital marketing, dCRM, CX, direct marketing or a similar field
  • A strategic thinker with extensive knowledge of consumer lifecycle communication a direct marketing
  • At least four years of operational CRM experience (preferably with Salesforce Marketing Cloud or similar consumer engagement tool)
  • Consumer-first mindset and a strong ability managing expectations with a complex stakeholder group and balancing a multitude of priorities
  • Experience in managing medium to large international, cross-functional projects or sub-projects with highly qualified team members
  • Strong, customer-oriented thinking with hands-on mentality and attention to detail
  • Very good handling of online / CRM / analytics tools and platforms that you will use every day at work
  • A passion for digital marketing, especially for dCRM
  • Fluent in written and spoken English


Are you ready to become a life-changer and contribute to our Derma success?


You are welcome to apply without a cover letter. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates. If you have any questions, please contact our recruiter Nina Schwanke every Wednesday between 10 and 11 am via the telephone number: +49 40 4909 4956.

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
Country / City:
Germany / Hamburg
Beiersdorf AG
Job ID: