Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- United States / Stamford, CT
- Company:
- Beiersdorf
- Job Function:
- Marketing / Market Research

This role will manage the strategic innovation pipeline development for the Coppertone Sun Care business in the U.S inclusive of claims, portfolio renovation, value engineering, sustainability and new items. This role reports to the Senior Brand Manager, Innovation.
Responsibilites
In this role, the candidate will:
• Partner with Senior Brand Manager to lead development and execution of 3-5+ year consumer centric innovation strategy and pipeline in partnership with consumer insights, global, and R&D.
• Lead short term innovation initiatives through stage gate process from concept development & validation to business case through launch, including stages such as financial commitment & FFPR
• Collaborate closely with the Commercial Marketing team to manage volumes, timing, and costs associated with new product innovations
• Represent innovation projects (in sales meetings, governance meetings, brand leadership meetings) gaining alignment and approval of recommendations
• Collaborate with cross functional team (R&D, Market Research, Category Management, Project Management, Trade strategy, etc.) to bring projects from business case ideation through development to preparation for launch
• Support US value engineering & sustainability initiatives on new and existing products from ideation through execution
• Work with relevant R&D teams packaging, clinical, technical and development
• Continuously monitor and share consumer needs/trends, as well as monitor personal care categories to adapt and improve our innovation pipeline
• Support development of the brand's annual marketing plans to achieve top line sales, profit and spending objectives
• Liaise with Brand Budget Owner and accountability for Innovation POs and budget management
• Minimum 5 years of experience in brand management on innovation for consumer products. Experience in Skincare, Personal Care or Beauty/Cosmetics a plus. MBA preferred.
• Experience in innovation development and translating consumer insights into innovation strategy and concepts. Experience in value engineering.
• Strong strategic thinking.
• Excellent communication and interpersonal skills, with a demonstrated passion for consumer marketing
• Results oriented and a team player. Someone with an entrepreneurial spirit and passion to drive brand growth.
• Must have strong leadership and project management skills.
• Must be able to manage complexity, work collaboratively, and in a fast-paced environment
• Strong analytical skills. Experience in forecasting, financial analysis and strong skillset in P&L, SOI, and budget management
• Proficient knowledge using IRI/Nielsen.
• Experience with BLUE, D2P or other artwork approval program.
ADDITIONAL INFORMATION:
At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.
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Check us out on Comparably:https://www.comparably.com/companies/beiersdorf
Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.
Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.
