Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- United Arab Emirates / Dubai
- Company:
- Beiersdorf Near East FZ-LLC
- Job Function:
- Marketing / Market Research
Your Tasks
This role is primarily focused on data analytics and performance tracking for selected Nivea categories in Emerging Markets , with category management as a secondary responsibility. Prior hand-on experience with Nielsen databases, MIQ systems, and advanced Excel (pivot tables, macros) and data analysis / performance tracking is essential.
Accountabilities:
To support and assist marketing manager on a regional level with the following activities:
Data analytics and performance reporting
- Steer and consolidate data and insights from the regional markets on markets, categories, and trends.
- Drive a fact-based, consumer-centric approach to data analysis whilst maintaining strong attention to details and a high degree of accuracy.
- Identify gaps, opportunities, and risks through competitive analysis and market share tracking.
- Ensure accuracy & timely delivery of information to stakeholders, such as key category / regional periodic reports (Prepare monthly Nielsen dashboard & Net Sales report and analysis) to facilitate business decisions.
- Automate repetitive reporting tasks using Excel, Power BI, or similar tools.
Category Management
- Support in the development and deployment of category plans.
- Lead responsibilities for assigned launch or relaunch projects and act as intermediary between global and country marketing teams.
- Prepare presentations for Quarterly Business review, PMP, CEO review, ABP as needed with accountability on accuracy of the numbers (Market share / Net Sales etc) as well as for the facts about the assigned franchises/countries responsible.
Regional Business Partnering
- Collaborate with country teams and global teams to address challenges, identify opportunities and track launches.
- Support country requirements on key projects, campaign assets, claims, infopack sharing, best practices, etc. to ensure market success.
Launch/Relaunch Go-to-Market Planning
- Support global launch/relaunch to make sure it successfully rolls-out in Emerging Markets by providing relevant regional insights.
- Support in target-setting and ensuring timely commitment for initiatives in line with agreed alignments from countries.
Communications
- Steer the communication development process with creative development unit (CDU) for assigned projects and ensure alignments with key countries as needed through the different stages (Brief / casting etc).
- Write the brief for regional communications, participate in PPM (pre-production meetings), provide feedback on offline and online versions of the films in line with the brief.
- Support the development and On-time-in full delivery of all toolkit materials that best fits with EM consumers (Key Visual, Digital Assets, TVC & Films, etc.).
Regional Marketing Operations
- Lead recurring regional operations i.e. Omnibus, BPR, Accolade, Data Analysis, etc.
Your Profile
• At least 3-5yrs brand marketing experience in a multinational FMCG with proven hands-on experience in data analysis and category management.
• Strong proficiency in Excel, Power BI or other data visualization tools and ability to automate repetitive tasks.
• Knowledge of syndicated data sources (Nielsen, MIQ, Kantar)
• Highly analytical, data-driven with strong attention to details & meticulous approach. • Strong bias for action with excellent project management skills
• Ability to work cross-functionally in a fast-paced, multicultural environment.
• Critical thinker and can formulate own opinions on different matters
• Good presentation skills.
• Strong communicator both spoken and written
• Open to work in a flexible environment, work with different cultures, timezones and can manage different stakeholders
Additional information
Your responsible recruiter is Akash Sharma.
