Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Canada / St. Laurent
- Company:
- Beiersdorf Canada Inc.
- Job Function:
- Marketing / Market Research
Your Responsibilities
- Develop mid-term and long-term strategic plans for NIVEA Body Care (Body Care, All Purpose Creams, and Hand).
- Execute annual product marketing plans to achieve share, volume and profit objectives (which includes leading the go-to-market process for new product launches, pricing, advertising and media planning, trade and consumer programs including sampling)
- Develop and implement new product launches in collaboration with international marketing teams.
- In collaboration with the media team and agency partners, plan, execute and monitor national media campaigns including digital/TVC/ influencer/PR/ and social media strategy.
- Create financial and manufacturing planning forecasts.
- Maintain and optimize marketing budget spending / ROI
- Conduct various analyses (i.e., category, ad-hoc market research, program evaluation for ROI, etc.)
- Control and monitor the development of sales, profit and market share vs. the annual business plan.
- Proactively monitor, analyze and optimize marketing programs, competitive information, market trends, customer needs, professional communication and product performance in order to increase efficiencies and effectiveness.
- Develop and deliver various presentations for management, sales organization and trade customers, updating all decision-makers on the progress and status of product marketing plans
- Lead and collaborate with multi-organizational business teams
Your Profile
- B. Comm. in Marketing
- 3-5 years of brand management experience in a consumer goods environment
- Strong knowledge of marketing principles, combined with strong financial and analytical skills to provide key takeaways and recommendations
- Excellent communication and interpersonal skills, demonstrating the ability to lead and motivate others
- Must be results-oriented, proactive, and organized with strong project management capabilities in a collaborative environment
- Solutions-oriented, takes initiative and has an entrepreneurial spirit
- Must be a team player, supporting and contributing to the broader business as necessary
- Bilingual English and French ideal
- Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
- Ideally proficient in Nielsen
