2.6. Online
Advertising
2.6.1. Google
Ads (formerly Google Adwords)
Information/purpose:
2.6.1.1. Google Ads Conversion
We use the services of Google Ads
to draw attention to our attractive offers with the help of advertising
materials (so-called Google Ads) on external websites. We can determine in
relation to the data of the advertising campaigns how successful the individual
advertising measures are. We are interested in showing you advertisements that
are of interest to you, to make our website more interesting for you and to
achieve a fair calculation of advertising costs.
The advertising materials are
delivered by Google via so-called “Ad Servers”. For this purpose, we use ad
server cookies, through which certain parameters for measuring success, such as
the insertion of ads or clicks by users, can be measured. If you access our
website via a Google ad, Google Ads stores a cookie on your device. These
cookies usually expire after 30 days and are not intended to identify you
personally. For this cookie, the unique cookie ID, number of ad impressions per
placement (frequency), last impression (relevant for post-view conversions) and
opt-out information (mark that the user no longer wishes to be addressed) are
usually stored as analysis values.
These cookies enable Google to
recognize your Internet browser. If a user visits certain pages of an Ads customer's
website and the cookie stored on their device has not expired, Google and the
customer can recognize that the user has clicked on the ad and has been
redirected to this page. Each Ads customer is assigned a different cookie.
Cookies cannot therefore be traced via the websites of Ads customers. We do not
collect and process any personal data in the aforementioned advertising
measures. We only receive statistical evaluations from Google. On the basis of
these evaluations we can recognize which of the used advertising measures are
particularly effective. We do not receive any further data from the use of
advertising material; in particular, we cannot identify users on the basis of
this information.
Due to the marketing tools
used, your browser automatically starts a direct connection to the Google
server. We have no influence on the extent and the further use of the data
which are raised by the use of this tool by Google and inform you therefore
according to our knowledge: By the integration of Ads conversion Google
receives the information that you called the appropriate part of our Internet
appearance or clicked an announcement of us. If you are registered with a
Google service, Google may associate your visit with your account. Even if you
are not registered with Google or have not logged in, it is possible that the providers
may obtain and store your IP address.
2.6.1.2. Google Ads Remarketing
We use the remarketing function within the Google Ads service. The remarketing function allows us to present to users of our website advertisements based on their interests on other websites within the Google advertising network (in Google search or on YouTube, so-called “Google ads” or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users even after visiting our website on other pages. To do this, Google stores cookies in the browsers of users who visit certain Google services or websites in the Google Display Network. This cookie is used to record the visits of these users. The number is used to uniquely identify a web browser on a particular device.
Used Cookies: Type C. For further information, see Cookie Section.
Recipients:
For more information on the purpose and scope of data collection and processing by Google, please refer to the privacy policy. There you will also find further information about your rights and setting options to protect your privacy:
https://www.google.com/intl/en/policies/privacy;Transfers
to third countries are possible. As an appropriate safeguard standard
contractual clauses pursuant to Art. 46 GDPR apply. More information on this
topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Alternatively, you will also find more information on the website of the
Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Deletion/withdrawal:
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating cookies for conversion tracking: by setting your browser so that cookies are blocked by the domain www.googleadservices.com, https://www.google.de/settings/ads, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices.This setting is deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, e) by setting your cookie preferences accordingly (click here). Please note that in this case you may not be able to use all functions of this offer in full.
Cookie lifetime: up to 180 days (this applies only for cookies which have been set by this website).
Legal basis:
Art. 6 (1) a GDPR (consent)
2.6.2. Google Analytics Advertising Features
This
website also uses the extended functions of Google Analytics (Google Anayltics
Advertising Features) in addition to the standard functions. The Google
Analytics Advertising Features implemented on this website include:
- Google
Display Network Impression Reporting
- Google
Analytics Demographics and Interest Reporting
- Integrated
services that require Google Analytics to collect data for advertising
purposes, including the collection of data via advertising cookies and
identifiers
We
therefore use first-party cookies (e.g. Google Analytics cookies) and Google advertising
cookies and identifiers together in order to optimize our website.
You can prevent participation
in this tracking process in various ways: a) by setting your browser software
accordingly; b) via your Google ad settings on https://www.google.com/ads/preferences/?hl=en;
c) by setting your cookie preferences accordingly (click here). Please note that in this
case you may not be able to use all functions of this offer in full.
Used Cookies: Type C. For
further information, see Cookie Section.
Cookie lifetime: up to 12
months (this applies only for cookies which have been set by this website).
Legal basis:
Art. 6 (1) a GDPR (consent)
2.6.3. Campaign Manager (formerly
Doubleclick)
This website also uses the
online marketing tool Campaign Manager by Google. Campaign Manager uses Cookies
to display ads relevant to users, improve campaign performance reports, or to
prevent a user from seeing the same ads more than once. Google uses a cookie ID
to track which ads are displayed in which browser and to prevent them from
being displayed more than once. In addition, Campaign Manager may use cookie
IDs to collect conversions related to ad requests. This is the case, for
example, when a user sees a Campaign Manager ad and later visits the
advertiser's website with the same browser and buys something there. According
to Google, Campaign Manager cookies do not contain any personal information.
Your browser automatically
establishes a direct connection to the Google server once visiting our website.
We have no influence on the extent and the further use of the data collected by
Google through the use of this tool and therefore inform you according to our
level of knowledge: By integrating Campaign Manager, Google receives the
information that you have called the corresponding part of our Internet
presence or clicked on an advertisement from us. If you are registered with a
Google service, Google may associate your visit with your account. Even if you
are not registered with Google or have not logged in, it is possible that the providers
may obtain and store your IP address.
In addition to that, Campaign Manager
(DoubleClick Floodlight) cookies allow us to understand whether you complete
certain actions on our website(s) after viewing one of our display/video ads on
Google or other platforms through Campaign Manager or clicking through one
(conversion tracking). Campaign Manager uses this cookie to understand the
content with which you have interacted on our website(s) in order to be able to
send you targeted advertising later.
You
can prevent your participation in this tracking process in various ways: a) by
setting your browser software accordingly, in particular by suppressing
third-party cookies, you will not receive any ads from third-party providers;
b) by deactivating cookies for conversion tracking, by setting your browser so
that cookies are blocked by the domain www.googleadservices.com, https://www.google.com/settings/ads, this
setting being deleted when you delete your cookies; c) by deactivating the interest-based
ads of the providers that are part of the "About Ads" self-regulation
campaign via the link http://www.aboutads.info/choices, this
setting being deleted when you delete your cookies; d) by permanently
deactivating Firefox, Internet Explorer or Google Chrome in your browsers under
the link http://www.google.com/settings/ads/plugin or
e) by setting your cookie preferences accordingly (click here).
Please note that in this case you may not be able to use all functions of this
offer in full.
In
addition, you can prevent Google from collecting the data generated by the
cookies and relating to your use of the websites and the processing of this
data by Google by downloading and installing the browser plugin available under
“Display settings”, “Extension for Campaign Manager deactivation” at https://support.google.com/adsense/answer/142293?hl=en.
Further
information on Campaign Manager by Google is available at https://www.google.com/doubleclick, as well as for data processings in general at Google: https://www.google.com/intl/en/policies/privacy;
alternatively, you will also find more information on the website of the
Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Transfers
to third countries are possible. As an appropriate safeguard standard
contractual clauses pursuant to Art. 46 GDPR apply. More information on this
topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Used Cookies: Type C. For further information,
see Cookie Section.
Legal basis:
Art. 6 (1) a GDPR (consent)
2.6.4.
Adform
Information/purpose:
This website uses the online marketing tool Adform by Adform A/S Denmark. Adform uses cookies to display ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ad more than once. Adform uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed more than once. In addition, Adform may use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user sees an Adform ad and later visits the advertiser's website with the same browser and buys something there. Adform cookies do not contain any personal information, such as email-address, name or addresses.
Your browser automatically establishes a direct connection to the Adform server once visiting our website. By integrating Adform, Adform receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us.
In addition to that, Adform
cookies allow us to understand whether you complete certain actions on our
website(s) after viewing one of our display/video ads on Adform or other
platforms through Adform or clicking through one (conversion tracking). Adform
uses this cookie to understand the content with which you have interacted on
our website(s) in order to be able to send you targeted advertising later.
Used Cookies: Type C. For further information, see Cookie Section.
Recipients:
You will find more information on Adform at https://site.adform.com/, with regards to data protection at Adform A/S Denmark: https://site.adform.com/privacy-center/overview.
Deletion/withdrawal:
You can prevent your participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers; b) by deactivating cookies from Adform via your browser under https://site.adform.com/privacy-center/platform-privacy/opt-out/ c) by setting your cookie preferences accordingly (click here).
Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)
Maximum storage period of data: up to 13 months.
Legal basis:
Art. 6 (1) a GDPR (consent)
2.6.5. (Website)
Facebook Custom Audiences / Conversion (“Facebook Pixel”)
Information/purpose:
This
website uses the so-called "Facebook Pixel" of the social network
"Facebook" for the following purposes:
- Facebook (website) Custom Audiences
We use the Facebook pixel for remarketing purposes to be able to contact you again within 180 days. This allows us to display interest-based advertisements ("Facebook Ads") to users of the website when they visit the social network "Facebook" or other websites also using this tool. In this way, we pursue the interest in displaying advertisements that are of interest to you in order to make our website or offers more interesting for you.
We also use the Facebook Pixel to ensure that our Facebook Ads match the potential interest of users and are not annoying. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
Due to the marketing tools used,
your browser automatically establishes a direct connection with the Facebook
server as soon as you have agreed to the use of cookies requiring your consent.
Through the integration of the Facebook pixel, Facebook receives the
information that you have called up the corresponding website of our internet
presence or clicked on an advertisement from us. If you are registered with a
Facebook service, Facebook can assign the visit to your account.
The processing of this data by
Facebook takes place within the framework of Facebook's data policy. Special information
and details about the Facebook pixel and its functionality can also be found in
the Facebook help area.
Used Cookies: Type C. For further information, see Cookie Section.
Recipients:
Joint
Controller:
We are jointly responsible with
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland (Facebook) for the collection and transfer of data in this process.
This applies to the following purposes:
- The creation of individualized or suitable ads, as
well as for their optimization
- Delivery of commercial and transaction-related
messages (e.g. via Messenger)
The following processes are
therefore not covered by joint controllership:
- The process that takes place after the collection and
transmission is within the sole responsibility of Facebook
- The preparation of reports and analyses in aggregated
and anonymized form is carried out as a Processor and is therefore within our
responsibility.
We have concluded a corresponding
agreement with Facebook for joint controllership, which can be accessed here: https://www.facebook.com/legal/controller_addendum.
This agreement defines the respective responsibilities for fulfilling the
obligation under the GDPR with regard to joint controllership.
The contact details of the Controller
and the data protection officer of Facebook can be found here: https://www.facebook.com/about/privacy.
We have agreed with Facebook that
Facebook can be used as a contact point for the exercise of data subject rights
(see Section 1.3). Without prejudice to this, the jurisdiction of the Rights
of Data Subjects is not limited.
Further information on how Facebook
processes personal data, including its legal basis and further information on
the rights of data subjects can be found here: https://www.facebook.com/about/privacy.
We transfer the data within the scope of joint controllership based on the
legitimate interest pursuant to Art. 6 (1) f GDPR.
Information on the data security
conditions can be found here. https://www.facebook.com/legal/terms/data_security_terms
and on processing on the basis of standard contractual clauses can be found
here: https://www.facebook.com/legal/EU_data_transfer_addendum.
Further Recipients:
We
transfer also the collected data to the relevant internal departments for
processing and to other affiliated companies within the Beiersdorf Group or to
external service providers, contract processors (e.g. platform-, hosting, support
and analysis service providers) in accordance with the required purposes (for
the execution of ad display and analysis). Platform/hosting providers will have
access to personal data from a third country (countries outside the European
Economic Area). As an appropriate safeguard we have agreed on standard
contractual clauses pursuant to Art. 46 GDPR with these providers. More
information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Deletion/Withdrawal:
The “Facebook Custom Audiences”
function can be deactivated in the Cookie Settings and for
logged in users at https://www.facebook.com/settings/?tab=ads#.
Cookie lifetime: up to 180 days
after last interaction (this applies only to cookies which have been set by
this website)
Legal
basis:
Art.
6 (1) a GDPR (consent)