Guidance 2021

Market shares

Regardless of the growth of the skin care market, we will continue to grow faster than the market. We expect the global skin care market to improve by the end of 2021.

Sales

Our sales growth will be positive in both business segments as well as at Group level.

EBIT

We expect the EBIT margin to be at the previous year’s level in the Consumer Business Segment and at Group level; the EBIT margin at tesa will be lower than in the previous year.

Comparison of actual and forecast business developments 2020


   Result in
2019
Forecast for 2020 in
2019 Annual Report 
Forecast for 2020 in
H1 2020 Report
Forecast for 2020 in
9M 2020 Quarterly Statement
Result in
2020
Sales growth
(organic)

 



Consumer (in%)
 4.8 3-5
negative negative –6.6
tesa (in%)
 0.8 slightly positive negative negative –1.5
Group (in%)
 4.1 3-5 negative ≥ –7.1 –5.7
EBIT margin
(excluding special factors)

 



Consumer (in%)
 (14.3)*   14.1 14.0-14.5 significantly below
prior year
significantly below
prior year
12.3
tesa (in%)
 15.3 at prior-year level
significantly below
prior year
at prior-year level 15.4
Group (in%)
 (14.5)*   14.3 at prior-year level
 significantly below
prior year
significantly below
prior year
12.9

*The EBIT margin shown in brackets do not include any special factors or effects from the acquired COPPERTONE business.