Market shares
Regardless of the growth of the skin care market, we will continue to grow faster than the market. We expect the global skin care market to improve by the end of 2021.
Sales
Our sales growth will be positive in both business segments as well as at Group level.
EBIT
We expect the EBIT margin to be at the previous year’s level in the Consumer Business Segment and at Group level; the EBIT margin at tesa will be lower than in the previous year.
| Result in 2019 |
Forecast for 2020 in 2019 Annual Report |
Forecast for 2020 in H1 2020 Report |
Forecast for 2020 in 9M 2020 Quarterly Statement |
Result in 2020 |
|
|---|---|---|---|---|---|
| Sales growth (organic) |
|||||
| Consumer (in%) |
4.8 | 3-5 |
negative | negative | –6.6 |
| tesa (in%) |
0.8 | slightly positive | negative | negative | –1.5 |
| Group (in%) |
4.1 | 3-5 | negative | ≥ –7.1 | –5.7 |
| EBIT margin (excluding special factors) |
|||||
| Consumer (in%) |
(14.3)* 14.1 | 14.0-14.5 | significantly below prior year |
significantly below prior year |
12.3 |
| tesa (in%) |
15.3 | at prior-year level |
significantly below prior year |
at prior-year level | 15.4 |
| Group (in%) |
(14.5)* 14.3 | at prior-year level |
significantly below prior year |
significantly below prior year |
12.9 |
*The EBIT margin shown in brackets do not include any special factors or effects from the acquired COPPERTONE business.