guidance

Beiersdorf founds affiliate in Cairo

Just like the skin care rituals of the Egyptian queen Cleopatra are legendary, so is the white cream in the blue tin. With a new affiliate in Cairo Beiersdorf will now meet the care needs of contemporary Egyptians even better.

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	Forecast for 2017 2016 Annual Report	Forecast for 2017 H1 2017 Report	Forecast for 2017 9M 2017 Quarterly Statement	Result in 2017
Sales growth (organic)
Consumer (in%)	3-4	3-4	around 4	4.7
tesa (in%)	3-4	4-5	around 8	10.6
Group (in%)	3-4	3-4	4-5	5.7
EBIT margin (excluding special factors)
Consumer (in%)	slightly above prior year	slightly above prior year	slightly above prior year	15.2
tesa (in%)	slightly below prior year	at prior-year level	slightly above prior year	16.5
Group (in%)	slightly above prior year	slightly above prior year	slightly above prior year	15.4

Forecast for 2017
2016 Annual Report

Forecast for 2017
H1 2017 Report

Forecast for 2017
9M 2017 Quarterly Statement

Result in 2017

Sales growth (organic)

Consumer (in%)

3-4

around 4

4.7

tesa (in%)

3-4

4-5

around 8

10.6

Group (in%)

3-4

4-5

5.7

EBIT margin (excluding special factors)

Consumer (in%)

slightly above
prior year

15.2

tesa (in%)

slightly below
prior year

at prior-year
level

slightly above
prior year

16.5

Group (in%)

slightly above
prior year

15.4

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Beiersdorf founds affiliate in Cairo

Guidance 2018(as of August 7, 2018)

Comparison of actual and forecast business developments 2017