Beiersdorf thrives on innovation, courage, and the will to succeed. For such development, you first need a good foundation, a home – and for 140 years that foundation has been in the Eimsbüttel district of Hamburg. Today, the close connection between Beiersdorf and the Eimsbüttel district is almost self-evident. However, the story of the company’s namesake and founding father began a few kilometers to the southeast, in the immediate vicinity of St. Michael’s Church (Michel).
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Born in Brandenburg in 1836, qualified pharmacist Paul C. Beiersdorf founded the company that now bears his name, having settled in Hamburg just two years earlier.
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In 1880, Paul C. Beiersdorf acquired a pharmacy in Mühlenstrasse, near Hamburg’s St. Michael’s Church. However, the location did not bring the young entrepreneur any luck.
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March 28, 1882, the date of issue of the patent for the production of coated plasters, is regarded as the “birth” of the Beiersdorf company. From 1922, the plasters are produced under the name Hansaplast.
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Pharmacist and businessman Dr. Oscar Troplowitz took over Paul C. Beiersdorf’s company based in Hamburg-Altona. Troplowitz modernized the production processes, established the initial international contacts, and significantly expanded the business.
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Dr. Oscar Troplowitz celebrating the topping-out ceremony for the new production facility in Hamburg-Eimsbüttel with the architect and employees. The property was gradually expanded over the following decades and is still the location of the company headquarters to this day.
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The year NIVEA Creme was introduced. Working closely with chemist Dr. Isaac Lifschütz and dermatologist Prof. Dr. Paul Gerson Unna, Dr. Oscar Troplowitz developed a stable oil-and-water-based skin cream for the first time.
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The company headquarters in Hamburg employed more than 500 people. This figure would continue to grow over the years and triple by 1933.
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Beiersdorf celebrated its 50th anniversary. All of the Hamburg employees got together in the factory courtyard on March 24. The company had more than 1,400 employees around the world at that time.
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Eimsbüttel in ruins: During the Second World War, many buildings were also destroyed at the Beiersdorf plant and in its vicinity.
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However, reconstruction in the 1950s progressed rapidly. In the neighborhood of the factory, apartments are built for thousands of Hamburg residents.
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This aerial view shows the plant premises in 1972. Dr. Oscar Troplowitz's company has grown into a global corporation with more than 10,000 employees.
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A new administrative building has been built opposite the Eimsbüttel park "Am Weiher". The official postal address of the headquarters remains Unnastraße 48.
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Beiersdorf has grown continuously. In 2015, more than 17,000 employees work for the company worldwide, around 3,300 of them at the Hamburg site.
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Behind the Unnastrasse, one can see the new Beiersdorf Campus taking shape. Currently, Beiersdorf employs more than 21,000 employees around the globe with 3,600 working in Hamburg at the Headquarter.
This overview shows the location of Beiersdorf’s three sites in Eimsbüttel today. The employees who currently work here at several plants are to be brought together at the new Beiersdorf campus in 2023.
1. THE NEW BEIERSDORF CAMPUS
The site between Quickbornstrasse and Troplowitzstrasse directly adjoins the site of the production center to the north and will the new home of our employees in the heart of Hamburg.
2. THE CURRENT BEIERSDORF-HEADQUARTER
This is where it all began: In 1892, the topping-out ceremony for the first Beiersdorf factory was celebrated on this site. Currently, the Beiersdorf headquarters with its administrative functions is located on the site between Unnastrasse and Quickbornstrasse.
3. BEIERSDORF PRODUCTION SITE
Beiersdorf AG’s largest production center in the world on Troplowitzstrasse is where, among other things, the internationally renowned and popular NIVEA Creme is manufactured. But Labello lip care sticks and NIVEA deodorants also start their journey around the world from here.
