Organic sales in the Consumer Business Segment grew by 14.9% in the first half of the year. In nominal terms, sales therefore rose by 12.9% to €4.1 billion (previous year: €3.6 billion). EBIT (excluding special factors) for the first half of the year stood at €700 million (previous year: €550 million). The EBIT margin was 17.0% (previous year: 15.1%).
The core brand NIVEA – including Labello – grew in all regions and categories by 18.4% year-on-year in organic terms. Nominal sales at NIVEA climbed by 15.1% to €2.7 billion (previous year: €2.3 billion). All skin care categories posted impressive, double-digit growth in the first half of the year. This was led particularly by the sun protection and lip care business. NIVEA also successfully completed all price negotiations in Europe, thereby ensuring stable conditions for the brand.
The Derma brands Eucerin and Aquaphor continued their success story with organic sales growth of 26.1%. In nominal terms, Derma’s sales grew by 26.0% to €663 million (previous year: €526 million). Demand for sun protection was exceptionally high, particularly in North and Latin America. Beiersdorf also further expanded its market share for the Derma brands, especially in the anti-aging, body care, and sun protection categories.
The luxury brand La Prairie recorded a 9.9% fall in sales in the first six months. Nominal sales dropped by 10.5% to €294 million (previous year: €328 million). The decline was primarily due to considerable disruption in Asian travel retail markets caused by “daigou” business. Daigou shoppers purchase goods abroad on behalf of domestic customers, offering these customers tax and price advantages over domestic retailers. Beiersdorf therefore welcomes the recent government measures to reduce daigou business in China, even though this negatively affected the luxury cosmetics business in the second quarter.
The Healthcare business, which primarily comprises the plaster business of Hansaplast and Elastoplast, posted organic sales growth of 5.4% and further expanded its market share. Sales grew in nominal terms by 3.8% to €145 million (previous year: €140 million). Good growth rates were achieved particularly in Latin America and India.