8/2/2012

Beiersdorf’s business development on course in the first half of 2012

Visit the interactive version of the Interim Report H1 2012 here.

  • Group sales rise 2.6%
  • Consumer sales up 2.5% on the previous year
  • tesa grows by 3.5%
  • Sales outlook confirmed – 2012 earnings forecast lifted

Hamburg, August 2, 2012 – Beiersdorf AG’s business development in the first half of 2012 is in line with company expectations. Organically, Group sales rose by 2.6%. In nominal terms, they increased by 5.5% on the previous year, from €2,901 million to €3,062 million. The operating result (EBIT) excluding special factors rose by 11.6% to €390 million (previous year: €350 million). The corresponding EBIT margin climbed to 12.7% (previous year: 12.0%). The main driver for the improvement in earnings was the company’s positive development in the emerging markets. 

Stefan F. Heidenreich, Chairman of the Executive Board of Beiersdorf AG, said, “On the whole, we are satisfied with how business developed in the first half of the year. The numbers reflect the first fruits of Beiersdorf’s strategic realignment. They show that we can generate profitable growth even under difficult macroeconomic conditions. We are on the right track with our moves to strengthen our brands and innovative capabilities, as well as expanding our presence and impact on the emerging markets.”

Consumer business segment

In the Consumer business segment, Beiersdorf increased its sales organically by 2.5% in the first six months of the current fiscal year. EBIT excluding special factors rose from €294 million in the previous year to €327 million, up 11.3%. The corresponding EBIT margin increased to 12.8% from the prior-year figure of 12.1%. Reasons for this include the successful realignment of corporate structures and processes, and the improvement of business in China. 

All of the company’s core brands contributed to sales growth, led by an increase of 4.4% at NIVEA, 3.1% at Eucerin, and 2.7% at La Prairie. 

Business development in the reporting regions was mixed, and was frequently influenced by macroeconomic developments in the individual countries. 

Impacted by the streamlining of the product portfolio in 2011, the weakening economy, and the prevailing poor consumer climate in most cases, Beiersdorf recorded a decline in sales of 4.0% in Western Europe. Sales in Germany were down 2.2% on the previous year.  

The company generated strong growth of 8.1% in the Eastern European markets. The key driver was the increase in sales recorded in the Russian growth market.  

Sales rose by 8.0% in the Americas. In the Latin America focus region in particular, Beiersdorf generated a strong increase in sales of 14.3%. The growth rate in Brazil was particularly pronounced. Sales in the North American market were down 2.0% on the previous year. 

Business performance in the Africa/Asia/Australia region was encouraging, with 9.6% sales growth compared with the previous year. Beiersdorf generated strong sales growth in the Middle East, Africa and Southeast Asia.

tesa business segment

tesa continued its successful course in the first half of 2012. Sales increased organically by 3.5%. In nominal terms, sales rose by 6.5% to €501 million (previous year: €470 million). EBIT rose to €63 million (previous year: €56 million). This corresponds to growth of 12.8%. The EBIT margin increased to 12.6% (previous year: 11.9%).

Outlook for 2012

Group sales growth is expected to amount to approximately 3% in 2012. The forecast for the operating EBIT margin is being increased from the previous 11-12% to approximately 12% in 2012. 

Beiersdorf’s Consumer business segment is forecasting sales growth of around 3% for 2012. The operating EBIT margin should be approximately 12%. 

tesa is predicting sales growth of around 3% for 2012. The operating EBIT margin is expected be approximately 12% in 2012.

The Beiersdorf Group's Performance in H1/2012 at a Glance

Group H1/2012
H1/2011 H1/2012
Sales €2,901 million

€3,062 million

Sales growth in % (organic)
2.6% 2.6%
Sales growth in % (adjusted for currency translation effects)
2.2% 2.6%
Sales growth in % (nominal)
1.9% 5.5%
Operating result (EBIT)
€349 million
€374 million
Operating result (EBIT), excluding special factors
€350 million
€390 million
EBIT margin
12.0% 12.2%
EBIT margin, excluding special factors
12.0% 12.7%
Profit after tax
€258 million
€248 million
Profit after tax, excluding special factors
€256 million
€258 million
Return on sales after tax
8.9% 8.1%
Return on sales after tax, excluding special factors
8.8% 8.4%

Consumer
Sales €2,431 million
€2,561 million
Sales growth in % (organic) 1.3% 2.5%
Sales growth in % (adjusted for currency translation effects) 0.9% 2.5%
Sales growth in % (nominal) 0.6% 5.3%
Operating result (EBIT) €293 million
€311 million
Operating result (EBIT), excluding special factors €294 million
€327 million
EBIT margin 12.0% 12.2%
EBIT margin, excluding special factors 12.1%
12.8%

tesa
Sales €470 million
€501 million
Sales growth in % (organic) 9.8% 3.5%
Sales growth in % (adjusted for currency translation effects) 9.8%
3.5%
Sales growth in % (nominal) 9.5%
6.5%
Operating result (EBIT) €56 million
€63 million
EBIT margin 11.9% 12.6%

Press Contact

Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability

Beiersdorf AG
Unnastrasse 48
20245 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001

Email: cc@beiersdorf.com