Hamburg, November 5, 2012 – Effective January 1,
2013 Beiersdorf AG, Hamburg will acquire the remaining 50% equity in the
EBC Eczacıbaşı-Beiersdorf Kozmetik Ürünler Sanayi ve Ticaret A.Ş.,
Istanbul, Turkey. To date, Eczacıbaşı Holding A.Ş. and Beiersdorf AG
have each held a 50% stake in this company. The company was founded in
1993. The acquisition is subject to approval by the relevant Federal
Trade Commission. Beiersdorf and Eczacıbaşı will continue their
collaboration in defined areas of business in Turkey.
“Turkey
already is an important market for Beiersdorf and will gain even more
importance in the future. We express our gratitude to our long-standing
partner for the successful cooperation over the past 20 years. It is
through this shared commitment that we have been able to grow our brands
– above all NIVEA – and achieve leading market positions,” comments
Stefan F. Heidenreich, CEO of Beiersdorf AG.