The Consumer Business Segment delivered organic sales growth of 6.5% in the first six months of 2013. In nominal terms, sales increased by 3.1%, from €2.561 billion to €2.641 billion.
In terms of organic sales growth by brand, NIVEA grew by 6.8%, Eucerin by 12.0% and La Prairie by 5.3%.
EBIT excluding special factors increased to €351 million compared with €327 million in the previous year representing an improvement in the EBIT margin from last year’s 12.8% to 13.3%.
Organic sales growth across the various regions was mixed:
Sales in Germany were up 2.7%.
In Western Europe, sales were down 2.3%, as the weak economy continued to negatively impact the consumer climate. Beiersdorf also recorded a 1.3% decline in sales in Eastern Europe.
The company saw significant growth in the Americas region, where sales climbed by 13.8% with a particularly strong performance in Latin America where sales grew 19.9%, driven primarily by Brazil. Sales in North America were up 4.3% on prior year.
Sales in the Africa/Asia/Australia region rose by 19.0%, primarily attributable to the positive performance seen in China.