With the International Internship Challenge Beiersdorf created an event that allows it to appeal to top talents with its inspiring international job environment, family-oriented HR policy and exciting work with brand icons like NIVEA, Eucerin and Labello. For two days the 30 finalists were shown how skin care innovations come about and how the departments of Marketing, Finance and Supply Chain work together. The participants then were able to show their potential by taking part in a challenging case study. “The winners were consciously chosen not just for their experience and knowledge, but based on their personalities and the potential that we saw,” says Christoph Fellinger, responsible for HR Marketing at Beiersdorf and IIC Project Leader. “That’s one of the most important principles in recruiting students: At this age, it’s more about potential than experience.”