17. February 2015, Hamburg – As the number 1 sunscreen brand, NIVEA Sun would like to increase awareness about the risks of UV radiation. While it’s true, that for a long time millions of consumers around the globe have trusted sunscreen products from Beiersdorf, there are still far too many consumers out there who are not aware of the risks and carelessly spend time in the sun without sunscreen. That’s why NIVEA Sun is starting 2015 with an international awareness campaign.
In cooperation with the British artist Thomas Leveritt, a surprising and highly emotional video was developed that shows the effect that UV light has on the skin. With the help of his unique use of UV camera technology the online and TV spot communicates how easy it is to protect yourself and enjoy the sun unconcernedly. “Our studies have shown that many consumers don’t use sunscreen because they have no idea about the effects UV light has on our skin and how sunscreen products work,” says Sylvia Latimer, Vice President NIVEA Skin Care Beiersdorf AG. The campaign “Take Care Out There” hopes to change that.