The Consumer Business Segment delivered organic sales growth of 0.7% in the first quarter of 2015. In nominal terms, sales increased by 6.7%, from €1.323 billion in the previous year to €1.411 billion. EBIT excluding special factors improved from €193 million to €204 million. This corresponds to an EBIT margin of 14.5%, compared with 14.6% in the previous year. However, the prior-year figure was positively impacted by a non-recurring income of €10 million.
Organic sales growth across the regions was mixed:
Sales growth in Europe amounted to 0.1%. Strong growth of 9.9% in Eastern Europe was offset by a 2.1% decline in sales in Western Europe. While clear increases were achieved in Spain, France, and particularly in Russia and Poland, sales in Germany, the UK, Italy, and in Switzerland remained below last year’s level.
In the Americas region, Beiersdorf lifted sales by 7.8%, with growth being particularly strong in Latin America. Beiersdorf increased its sales by 9.4% in this region, led once again by Brazil. North America recorded sales growth of 5.3%.
Sales in the Africa/Asia/Australia region fell by 2.5% against last year. This was primarily attributable to declining sales in China. Clear sales growth was achieved in India, South Africa, and Turkey.