Hamburg, May 4, 2016 –
Beiersdorf continued its growth path in the first quarter of 2016. Group sales increased
organically by 2.4%. At €1.673 billion, sales were down 1.9% on the prior-year
figure (€1.706 billion) in nominal terms as a result of negative exchange
rate effects.
“Beiersdorf remains
on track. The Consumer Business Segment continued on its profitable growth path,
while weaker demand in the electronics business in Asia has led to a decline in
sales at tesa. Our business strategy in Consumer has proven itself in a market
environment defined by high volatility and considerably intensified
competition. The continued upward trend in the first quarter shows how strong
our brands and innovations have become. In many markets, we have increased both
our sales and market share. This makes us confident about our business
performance in the coming months”, said Stefan F. Heidenreich, CEO of
Beiersdorf AG. “At tesa, we have adapted to the new market conditions in
electronics in Asia and have initiated the required market activities, as is
good business practice at Beiersdorf”, he added.