Family, Fun and a Donation Marathon – 25 Years “NIVEA Family Parties” in Austria

This year’s “NIVEA Family Parties” started with a very well-attended event at lakeside Podersdorf on Neusiedler See. For 25 years, NIVEA Austria has staged these summer events for the whole family – and has written a very special success story: The donation campaigns integrated in these events have so far raised over 4 million euros for “SOS Children’s Villages” in Austria.

This anniversary year is no exception, with the “NIVEA Family Parties” staged at ten popular Austrian holiday destinations. The parties are jam-packed with fun sports and games in the fresh air. Plenty of booths spread over a large activity campus invite kids to try out a wide range of activities, while a colorful showtime program featuring popular Austrian stars guarantees quality entertainment. An estimated 250,000 visitors will join in the fun this summer.

The donation lottery during the event lets the visitors play their part in NIVEA’s social engagement. This year, the proceeds from the Donation Marathon will be used to support the renovation of the “SOS Children’s Village” in Steiermark. Here, children whose parents are unable to give them an upbringing are offered a new home. What’s more, the “Children’s Villages” shelter families in crisis and hosts them until their situation has improved – this often helps avoid having to separate children from their parents. The overall donation total is set to be announced in September. Last year, NIVEA Austria was able to hand over almost 300,000 euros to this charitable organization.

Thomas Lichtblau, Country Manager Austria, comments: The “NIVEA Family Parties” credibly reflect NIVEA’s core values and for years now have allowed us to align our consumer communication with a credible social mission. This is why we look forward to continuing to host and enjoy the “NIVEA Family Parties” together in future.”

Over the last quarter-century, the “NIVEA Family Parties” concept in Austria has developed from a small swimming-pool tour to become a hugely popular summer event for the whole family. In the summer of 1992, a team of NIVEA Austria employees visited a number of swimming pools to distribute product samples. Just two years later, they had organized their own tour bus and a stage entertainment program to give this summer party a bigger presence. Since 1997, the total annual sum collected via the “NIVEA Family Parties” Donation Marathon has been donated to the “SOS Children’s Villages” in Austria. Today, NIVEA Austria’s collaboration with “SOS” forms part of NIVEA’s global social initiative ‘NIVEA cares for family’.