The donation lottery during the event lets the visitors play their part in NIVEA’s social engagement. This year, the proceeds from the Donation Marathon will be used to support the renovation of the “SOS Children’s Village” in Steiermark. Here, children whose parents are unable to give them an upbringing are offered a new home. What’s more, the “Children’s Villages” shelter families in crisis and hosts them until their situation has improved – this often helps avoid having to separate children from their parents. The overall donation total is set to be announced in September. Last year, NIVEA Austria was able to hand over almost 300,000 euros to this charitable organization.
Thomas Lichtblau, Country Manager Austria, comments: The “NIVEA Family Parties” credibly reflect NIVEA’s core values and for years now have allowed us to align our consumer communication with a credible social mission. This is why we look forward to continuing to host and enjoy the “NIVEA Family Parties” together in future.”