Beiersdorf raised Open Innovation to a new level

Hamburg, December 22th, 2016: June 2016 was the kick off for Beiersdorf´s mission “We Open Innovation” under the umbrella of the communication platform PEARLFINDERS. This is the outcome of several years of continuous engagement to systematically expand the innovation network with external partners. “PEARLFINDERS enables our researchers and developers to cross link internal knowledge and external inspiration.” says Dr. May Shana’a, Head of Global R&D at Beiersdorf.

For more information about Open Innovation click here.

Beiersdorf´s well-known Open Innovation platform TRUSTED NETWORK is one key pillar of the PEARLFINDERS concept. Partners get trustful access to current exciting R&D challenges and can post their most promising solutions. The overall aim is to develop future innovations in mutual business relationships.

To log into the TRUSTED NETWORK click here.

The second pillar is all about inspiration: The SUPPLIER FAIR. In autumn 2016 Beiersdorf opened its doors again to some of its most innovative partners from Raw Materials, Active Ingredients, Packaging and Third Party Development. “We want to strengthen the dialogue with partners who have an unconventional approach to innovation. Cross functional discussions on inspiring new technologies and concepts pave the way to future innovation.” explains Dr. Shana’a.

Exchange with partners from other industries and best practice sharing is another step to make Open Innovation successful. In this context, Beiersdorf was one of the hosts of the “Innovation Excellence Days” in November. Participating companies like BMW gave insights on how to foster innovation culture within organizations to be ready for Innovation 4.0.

Beiersdorf will continue and further extend its Open Innovation journey in 2017.