Hamburg, December 22th, 2016: June 2016
was the kick off for Beiersdorf´s mission “We Open Innovation” under the
umbrella of the communication platform PEARLFINDERS.
This is the outcome of several years of continuous engagement to systematically
expand the innovation network with external partners. “PEARLFINDERS enables our researchers and developers to cross link
internal knowledge and external inspiration.” says Dr. May Shana’a, Head of
Global R&D at Beiersdorf.
For more information about Open Innovation click here.