Sustainability Review 2016

Today Beiersdorf published its Sustainability Report 2016. With this the company provides information about the progress in implementing its “We care.” sustainability strategy, which focuses on three areas: “Products”, “Planet” and “People”. 

In the area of “Products” we made satisfactory progress in 2016. By reaching the 25% mark we are currently at exactly half of what we plan to achieve by 2020. Because we are sticking to our goal of generating 50% of our global sales by 2020 through products with a significantly improved ecological profile compared to 2011, we will be increasing our efforts in the years to come.

After we had reached our goal of reducing CO₂ by 30% per product sold in 2015 already, we developed a new ambitious goal in 2016 in collaboration with WWF Germany. It strives to reach a reduction of energy-related greenhouse gas emissions by 70% per manufactured product by 2025. This goal corresponds to the Paris Climate Conference (COP21) agreement and was developed in line with the methods of the Science Based Target Initiative. For implementation we will focus on the global transition to electricity from renewable energy sources as well as the implementation of energy efficiency measures. Besides this, we will work on reducing CO₂ emissions also for purchased goods and services.  

Our “People” goal of reaching one million families by 2020 and contributing to sustainably improving their lives, was advanced quite successfully in 2016. With our social engagement program “NIVEA cares for family” and other brand and corporate initiatives we supported 235,186 families around the world. We have now reached a total of 661,023 families since 2013 and are well on our way to achieve our goal of one million families by 2020.