7/6/2017

Labello South Africa and the Smile Foundation give children a smile

Have you already kissed someone today? July, 6th is the annual International Kissing Day, which was initiated in the UK in the 1980s. The day promotes the kiss as an international gesture of friendship, love and affection – a mission our lip care expert Labello can certainly get behind!


From June this year, Labello is caring for lips and smiles across South Africa in a whole new way with the campaign "Beautiful Smile". At the heart of the initiative is the limited edition dual-pack, which contains two Labello Original Care variants and is perfect for sharing with a loved one. After all, a smile is a gift that is always well received!

Labello donates to a charitable cause

But the Labello "Beautiful Smile" limited edition offers even more: For each pack purchased, two South African Rands (0.13 €) will be donated to the Smile Foundation, a charitable organization dedicated to helping children with facial abnormalities such as a cleft lip or palate. By providing the necessary corrective surgeries, the Smile Foundation gives these children hope and confidence. The goal is to raise two hundred and fifty thousand Rands (about 16,700 €) for the organization by the end of September 2017.

The Smile Challenge on Facebook & Instagram

In addition, the smiles of our Labello fans can also support the cause. They are asked to post a photo or video with their most Beautiful Smile moment on Facebook or Instagram using the hashtag #LabelloSmileChallenge. For each post, one Rand  is donated to the organization. 

With the help of the Smile Foundation and our dedicated consumers, Labello South Africa wants to give many more children in South Africa a reason to smile in the future.

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