Beiersdorf employees
recently demonstrated that a closed loop can really work in an internal
recycling initiative. Over a period of six weeks, employees at the Hamburg
headquarters and other locations in Germany collected their empty polyethylene
(PE) bottles of various Beiersdorf products and returned them to the company.
Afterwards they have been recycled and reused to 100% for the production of a new bottle. From 2,600 collected PE
bottles that would otherwise have been disposed as waste, 2,500 new bottles could
be produced. Those were then filled with the NIVEA Creme Care shower gel and
offered to the employees as a symbol of Beiersdorf’s circular economy's vision.
More information on
Beiersdorf's C.A.R.E.+ strategy can be found in the press release of February
26, 2019, and further information on Beiersdorf's sustainability engagement in
the current Sustainability Report.