0 How we move into the future areas of skin care Dr. Marc Winnefeld and Dr. Thomas Raschke offer a peek into their work with epigenetics. Find out more
0 Consumer experiences in the digital age In a video, CDO Martin Böhm talks about NIVEA‘s N.X strategy and the consumer journey in the digital age. Find out more
0 “Support gave me confidence” Together with their former trainee director, Daniela Peeters-Bendix, Dragana Petrovic (25) and Jana Cebulla (25) look back on their program that combines a college education with a position at the company. Find out more
5/13/2019 Beiersdorf to acquire iconic Coppertone™ brand Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.
5/13/2019 Beiersdorf acquires Coppertone from Bayer Beiersdorf entered into a definitive agreement with Bayer for the purchase of the sun care business marketed under the Coppertone brand.
4/30/2019 Beiersdorf with good start to 2019 Good first-quarter results achieved. Guidance for 2019 confirmed.
2/26/2019 Beiersdorf launches new strategy program The Executive Board approved a new strategy program “C.A.R.E.+” and decided to invest additional funds beginning in 2019.
1/17/2019 Beiersdorf: Successful Business Year 2018 Beiersdorf continued on its growth path in the 2018 financial year.
12/4/2018 Beiersdorf reshuffles its management effective 2019 Beiersdorf will reshuffle its management starting January 1, 2019 when the new CEO Stefan De Loecker takes office.
12/3/2018 NIVEA launches accelerator-program in South Korea Beiersdorf kicks-off an innovation hub for the next generation of Korean beauty disruptors in Seoul and forms a strategic alliance with WeWork.
10/15/2018 Beiersdorf appoints new Chairman The Supervisory Board of Beiersdorf AG, Hamburg, has appointed Stefan De Loecker as Chairman of the Executive Board effective January 1, 2019.
9/25/2018 Press Statement | Beiersdorf mourns Dr. Rolf Kunisch The former CEO and member of the Supervisory Board of Beiersdorf AG died on September 20, 2018 at the age of 77 in Frankfurt am Main.