0 “The Social Awareness Day opened my eyes a little wider” Beiersdorf and “Hinz & Kunzt” organized the 10th Social Awareness Day for their trainees. Find out more
0 How innovation can spin over a whole brand! Discount battles in Chile: Davison Pereira talks about the challenges facing Eucerin and why a turnaround of the brand became inevitable. Find out more
0 N.X: Taking eCommerce opportunities Learn more about eCommerce at Beiersdorf and how the NIVEA digital department strives for a “seamless” consumer experience. Find out more
2/5/2020 Beiersdorf acquires STOP THE WATER WHILE USING ME! The Hamburg-based natural cosmetics line joined the Beiersdorf brand family as of February.
1/16/2020 Beiersdorf delivers competitive growth Beiersdorf AG grew its sales in the 2019 financial year.
12/9/2019 Beiersdorf invests in K-beauty startup LYCL Inc. Beiersdorf acquires significant stake in rapidly growing Korean beauty and tech startup.
9/9/2019 Beiersdorf Launches Brand for Tattooed Skin Beiersdorf taps new mass-market business field with its skincare brand Skin Stories.
8/30/2019 Beiersdorf completes acquisition of Coppertone Beiersdorf strengthens its leading position as sun protection expert.
8/6/2019 Beiersdorf on track with C.A.R.E.+ strategy Good business performance in the first half of 2019
5/13/2019 Beiersdorf to acquire iconic Coppertone™ brand Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America.
5/13/2019 Beiersdorf acquires Coppertone from Bayer Beiersdorf entered into a definitive agreement with Bayer for the purchase of the sun care business marketed under the Coppertone brand.
4/30/2019 Beiersdorf with good start to 2019 Good first-quarter results achieved. Guidance for 2019 confirmed.
2/26/2019 Beiersdorf launches new strategy program The Executive Board approved a new strategy program “C.A.R.E.+” and decided to invest additional funds beginning in 2019.