Hamburg, January 17, 2017 – Beiersdorf AG, Hamburg, continued on its sustainable, profitable growth path in 2016. This was achieved under difficult political and economic conditions in some countries and a considerably tighter competitive situation. Organic Group sales increased by 3.2% in 2016, according to preliminary, unaudited figures. In nominal terms, sales rose by 1.0%, from €6.686 billion to €6.752 billion. Both business segments contributed to this success. The Consumer Business Segment increased its organic sales by 3.3%, while tesa achieved organic sales growth of 2.6%. Beiersdorf confirms the significant improvement in the consolidated EBIT margin compared to the previous year as forecast.
“2016 was
another successful year for Beiersdorf. We continuously improved in the course
of the year and delivered a strong fourth quarter. The sales increases and
market shares achieved are proof of our high competitiveness, the strengths of
our business model, and the attractiveness of our products and innovations. We look ahead to 2017 with cautious optimism,”
said Stefan F. Heidenreich, CEO of Beiersdorf AG.