4/27/2017

Beiersdorf makes a strong start to 2017

  • Group sales up 4.8%
  • Consumer increases sales by 3.0%
  • tesa achieves substantial sales growth of 13.5%
  • Group guidance for 2017 confirmed

Hamburg, April 27, 2017 – Beiersdorf AG has started the 2017 fiscal year with strong growth momentum. In the first three months of the year, the company lifted its organic Group sales by 4.8%. In nominal terms, the year-on-year increase was even higher, with sales rising to €1.801 billion, up 7.7% on the previous year’s figure of €1.673 billion.

“Beiersdorf has further accelerated its growth with another strong boost in the first quarter 2017 and substantial gains in market shares. This applies to both business segments, Consumer and tesa. tesa saw a particularly strong jump in sales, emphasizing its strong position in the world market. Consumer also generated an excellent sales increase in a declining market environment. We therefore look ahead with cautious optimism despite the continuing risks in the markets,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.

Group sales performance


Jan 1 – Mar 31, 2016
in € million 
Jan 1 – Mar 31, 2017
in € million
Change nominal
in %
 Change organic
in %
Europe             
888 930 4.7 3.7
Americas 287 325 13.3 5.2
Africa/Asia/Australia 498 546 9.4 6.5
Total
1,673 1,801 7.7 4.8

Organic Group sales in the first three months were up 4.8% compared to the previous year. Exchange rate changes added 3.1 percentage points to growth, while structural effects reduced growth by 0.2 percentage points. At €1.801 billion, nominal sales were up 7.7% from €1.673 billion in the previous year.

Consumer sales performance


Jan 1 – Mar 31, 2016
in € million
Jan 1 – Mar 31, 2017
in € million
Change nominal
in %
 Change organic
in %
Europe
720 748 3.8 2.4
    Western Europe
593 597 0.7 1.4
    Eastern Europe
127 151 18.4 7.2
Americas 247 278 12.5 4.0
    North America
114 117 3.4 -0.5
    Latin America
133

161

20.3 7.7
Africa/Asia/Australia 429 458 6.7 3.5
Total
1,396 1,484 6.3 3.0

The Consumer Business Segment achieved organic sales growth of 3.0% in the first three months of the year. Exchange rate effects increased this figure by 3.5 percentage points. Structural effects reduced growth by 0.2 percentage points. In nominal terms, sales therefore rose by 6.3% to €1.484 billion (previous year: €1.396 billion).

A good performance in Europe laid the basis for growth. In the Americas, the strong performance in Latin America played the decisive role in the region’s increased sales. The Africa/Asia/Australia region also contributed to the growth in the Consumer Business Segment. Beiersdorf strengthened its market position and gained market share in many markets worldwide.

Sales growth was driven by all core brands. NIVEA sales rose by 3.5%. Eucerin sales were up 3.3%, while Hansaplast lifted sales by 3.8%. La Prairie continued its strong sales performance and achieved a 10.5% increase in sales.

Europe

Organic sales in the Europe region grew by 2.4%. At €748 million, nominal sales were up 3.8% on the previous year (€720 million).

In Western Europe, a steady upward trend saw the Group achieve 1.4% growth. In Germany, a slight increase in sales was achieved, while the United Kingdom and Italy reported good growth rates. In Eastern Europe, there was a strong 7.2% increase in sales. Russia and Poland in particular saw good growth rates.

Americas

Organic sales in the Americas region were up 4.0% on the prior year. In nominal terms, sales reached €278 million, exceeding the previous year’s figure of €247 million by 12.5%.

In North America, sales were slightly down on the previous year by 0.5%. Sales in Latin America climbed by 7.7%, particularly thanks to good growth rates in Brazil, Mexico, and Argentina.  

Africa/Asia/Australia

Organic sales grew by 3.5% in the Africa/Asia/Australia region. In nominal terms, sales increased by 6.7% to €458 million (previous year: €429 million). Growth was mainly driven by the very healthy performance in India. In China, sales were slightly below the prior year.

tesa sales performance


Jan 1 – Mar 31, 2016
in € million 
Jan 1 – Mar 31, 2017
in € million
Change nominal 
in %
 Change organic
in %
Europe
168 182 8.6 9.0
Americas 40 47 17.8 12.3
Africa/Asia/Australia 69 88 26.6 25.3
Total
277 317 14.4 13.5

tesa achieved substantial organic sales growth of 13.5% on the weak first quarter of the previous year. Exchange rate effects increased sales by 0.9 percentage points. In nominal terms, sales therefore rose by 14.4% to €317 million (previous year: €277 million).

The Direct Industries segment, which encompasses direct business with industrial customers, and the Trade Markets segment, which includes the consumer business, both contributed to the upward sales trend. In the Americas, the very positive trend in applications for the automotive industry continued. Sales in Asia were up substantially on the weak prior-year period.

Group net assets and financial position

There were no significant changes in the Group’s net assets and financial position in the first three months of the year compared with December 31, 2016.

Forecast for 2017

In fiscal year 2017, we expect sales growth in the Consumer Business Segment to outperform the market at 3–4%. The EBIT margin from operations is expected to slightly exceed the prior-year figure.

At tesa, we now anticipate sales growth of 4–5%. The EBIT margin from operations is now expected to remain on the prior-year level.

Based on the forecasts for the two business segments, we expect Group sales to grow by 3–4%. The consolidated EBIT margin from operations is expected to be slightly up on the prior year.

Press Contact

Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability

Beiersdorf AG
Unnastrasse 48
20245 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001

Email: cc@beiersdorf.com