“Sustainability has a long tradition at
Beiersdorf. As our sustainability strategy ‘We care.’ shows, we always strive
to integrate sustainability elements throughout the entire value chain into our
processes. The Loop platform is an excellent way to save resources by
completely reusing our product packaging,” says Dorle Bahr, Head of
Environmental Sustainability. Michael Becker, Head of Packaging, adds: “We are
really happy to be a part of this innovative idea from the very start. We think
it has tremendous potential and will help to establish reusable product
packaging alongside traditional packaging for our products.”
Tom Szaky, CEO of TerraCycle, says Loop has
two main goals: to solve the environmental problems created by non-returnable
packaging while keeping the convenience that customers currently enjoy. He
says: “Loop basically boils down to reinventing the milk man from the 1950s, when
products were delivered to consumers’ doorsteps in reusable packaging. Once the
products have been used, the packaging will be picked up and refilled. Loop
represents the future of consumption – a future in which waste will be replaced
by refillable product packaging.”
The pilot phase of Loop will be launched in
the Paris metropolitan area and the Northeastern United States, including New
York City. In each city, consumers interested in taking part in the project can
apply on the new online shopping platform.