Hamburg, April 18th, 2019 – On
April 2nd, Beiersdorf Korea selected the final top five beauty startups for its
NIVEA Accelerator NX. The winners of this innovation program offer beauty
initiatives from the areas beauty tech, eCommerce and indie brands.
“Trustful partnerships have been a key success factor at Beiersdorf for
more than 135 years. With NX we can provide global opportunities for the first top
five startups and bring innovative trends and insights from the pioneering
Korean beauty market to Beiersdorf,” said Ralph Gusko, Executive Board Member
for Asia Pacific at Beiersdorf.
The NX Accelerator in Korea is Beiersdorf’s first own acceleration
program. The selection program included a thorough evaluation
of more than 200 beauty startups in South Korea, based on criteria such as business potential, concept innovativeness as well as team capabilities.
The 10 finalists were given the chance to present themselves to Beiersdorf
in the pitch event held by NX in cooperation with WeWork Korea. International
judges from Beiersdorf’s headquarters and Asia-Pacific offices as well as
external experts selected the first batch for NX:
- Unpa: a beauty platform
leveraging big data for product development
- Reziena: a beauty device with
IFU technology for personalized anti-aging treatment
- Limese: a first-mover
platform bringing Korean beauty brands into the Indian market
- Glowhill: an Indie brand
committed to create the most imaginative skin care solutions
- Panda: an Indie brand
providing handmade & fresh skin care products
“Beiersdorf is excited to collaborate with the first batch of NX
startups. For the next year, NX will provide thorough support to the companies
to maximize their potential throughout the whole value chain,” said Endrik
Hasemann, General Manager Beiersdorf Korea. Exclusive benefits will include a
strategic partnership agreement, seed investment, mentorship from Beiersdorf senior
executives as well as free office space. This space will be located at the
WeWork Seoul Hongdae branch, a specially designed floor for collaboration
between the startups and the NX team.