Beiersdorf successfully completes acquisition of Coppertone

  • Acquisition strengthens Beiersdorf’s leading position as sun protection expert
  • Transaction is the first major acquisition under the new C.A.R.E.+ strategy
  • Beiersdorf enters the world’s largest sun care market and expands its business in North America

Hamburg, August 30, 2019 – Beiersdorf has successfully completed the acquisition of the iconic sun care brand Coppertone. Effective August 30, 2019, Coppertone’s global operations will be transferred from Bayer to Beiersdorf. The approximately 450 employees of the Coppertone business in the United States, Canada and China – including Sales, Marketing and Research & Development – as well as the production center in Cleveland, Tennessee (USA), will also join Beiersdorf on August 30, 2019. The closing is taking place just 16 weeks after the announcement of the planned transaction on May 13, 2019, for a purchase price of 550 million U.S. dollars.

“Today’s official closing of the Coppertone transaction marks an important milestone in the implementation of our C.A.R.E.+ strategy,” said Stefan De Loecker, Chief Executive Officer of Beiersdorf. “We are significantly investing in our core business skin care. With this acquisition we are gaining access to the world’s largest sun protection market – the United States. We are convinced that this step will enable us to significantly accelerate our growth and presence particularly in North America.”

With the acquisition of the Coppertone brand, Beiersdorf is further expanding its leading position in the global sun care business. Coppertone, a brand that is synonymous with sunscreen in the United States, generated sales of €181 million in 2018. “We are pleased to welcome Coppertone with its highly dedicated, experienced employees to the Beiersdorf family,” Stefan De Loecker said. “Together, we will continue to develop this strong, iconic brand and leverage the growth potential of our global sun care business.”

Sun protection has been a major pillar of Beiersdorf’s skin care business for more than 80 years. As a result of the acquisition, the company will bring together three of the world’s top sun care brands under one roof: NIVEA Sun, the world’s No. 1 sun care brand*; Eucerin, the dermocosmetic brand providing tailored sun protection to individual skin needs; and Coppertone, the world’s No. 5 and most well-known sun protection brand in the United States.

*Euromonitor, Value Brand Shares, FY 2018

Press Contact

Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability

Beiersdorf AG
Unnastrasse 48
20245 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001

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