Hamburg,
March 25, 2020 – Beiersdorf AG
has begun to carry out its plan to pass leadership of the company’s corporate
communications to a new generation. At the same time, the entire Communications
and Sustainability department is being restructured in order to underscore the
high priority of both areas.
Anke Schmidt (50) will become Head of the
newly created Corporate Communications and Government Relations unit at
Beiersdorf AG on September 1, 2020. She will succeed Inken
Hollmann-Peters (60), who will retire at the end of August following a 32-year
career at the company.
Anke Schmidt is currently the Head of
Corporate Communications and Government Relations at BASF SE. In her new
position, she will report to Stefan De Loecker, CEO of Beiersdorf AG.
“During the last three decades, Inken
Hollmann-Peters has held a number of important managerial positions in the
areas of marketing, sustainability, and corporate communications and
accomplished much for our company. Beiersdorf would like to thank her for all
of the extremely successful work she performed and wishes her all of the best
in the future,” Stefan De Loecker said.
He continued: “We are very pleased that we
could attract such an exceptional communications manager as Anke Schmidt to
succeed her at Beiersdorf. Drawing on her expertise and international
experience, Anke Schmidt will move our C.A.R.E.+ agenda forward in years to
come.”
Schmidt worked at BASF for more than
24 years. During her career there, she held a number of managerial
positions in communications and human resources both inside and outside
Germany, including eight years in Asia. She became Head of Corporate
Communications & Government Relations at the BASF Group in 2016.
As part of the
generation change at Beiersdorf, the Group Sustainability department that is
currently being led by Inken Hollmann-Peters will become an independent
department on July 1, 2020, and be overseen by Zhengrong Liu, the member
of Beiersdorf AG’s Executive Board responsible for human resources. The
new department will be led by Jean-François
Pascal, who has been Beiersdorf Managing Director for France, Belgium,
and the Netherlands since 2014. Stefan De Loecker said: “The new structure
reflects our determination to offer more than first-class skin-care products.
We want to further strengthen and expand
our commitment to society, the environment, and people. Our new Sustainability
Agenda is an ambitious holistic program that will be systematically carried
out. It will not be affected in any way by the corona crisis.”