We also sought out a strong partner to help us successfully champion a
colorful, diverse reality – someone who is a Hamburg icon just like NIVEA and
who is known throughout Germany and further afield, too. Olivia Jones is a role model
for many people who wish to practice and promote liberty, enjoyment of life,
and individuality. “I
want to inspire other people to live, to try things out and to show who and how
you are or want to be – irrespective of age, background, gender, or sexual
orientation. All it takes is tolerance, some courage and openness,” says
drag queen Olivia Jones. Many a time, Olivia Jones has dispelled people’s fears
and prejudices with her untiring commitment.
One of her most important projects is
“Olivia macht Schule,” a school project which evolved out of her highly
regarded children’s book Keine Angst in Andersrum (not being afraid of being different).
In this project, members of the Olivia Jones family – first and foremost drag
queen Veuve Noire – go to schools to teach kids about tolerance, diversity, and
respect, with the aim of putting an end to intolerance, bullying, and
marginalization. This project is more than merely a labor of love – it is
something that affects us all, because to achieve an open-minded future, we
have to start with the youngest in society. Beiersdorf and NIVEA are proud to
support Olivia with her “Olivia macht Schule” project and to promote diversity
and tolerance with her in joint social media clips.