Hamburg/Shanghai, July 23, 2020 – Beiersdorf, one of the leading skin care
companies, has opened a new research and innovation center in Shanghai, the biggest outside its headquarters
in Hamburg, Germany. The new center also serves as a
co-working space for other innovation-related functions and teams. Beiersdorf intends to significantly expand its
growth here in the coming years.
“The opening of
the Beiersdorf Innovation Center in Shanghai is an important milestone in our
company’s history. This significant investment in R&D shows a clear
commitment to innovation and growth in the region. The new location enables us
to work closely with consumers, with research institutes and our suppliers,
which will help us to develop relevant innovations in a timely manner. The
center will serve not only China but also the emerging markets and will be
closely connected to the global R&D network, which will enable the
exchange of new technological and development insights across the globe,” said
Dr. May Shana’a, Corporate Senior Vice President Research & Development and
Member of the Executive Committee at Beiersdorf AG.