Hamburg, November 3, 2020 – The dermocosmetics brand Eucerin has just officially launched its first global umbrella brand campaign, in so
doing going in a new direction. The campaign revolves around the emotive
stories of six testimonials who offer an insight into their lives, each with
their own skin problems, and illustrate the life-changing effect that
dermocosmetic skincare has had on them. In this way, Eucerin is underscoring
its purpose as a brand: “WE BELIEVE IN THE LIFE-CHANGING POWER OF
DERMATOLOGICAL SKINCARE.”
“Skin problems like acne,
neurodermatitis, and hyperpigmentation do not just affect our skin. They
frequently influence the self-confidence and mood, and therefore also the
quality of life, of those affected. Our dermatological skincare innovations
offer relief and demonstrate visible effects. As such, they have a significant
influence on our skin and therefore also our lives, no matter what our skin
type, age, or skin indication,” explains Cornelius Becker, Beiersdorf’s Head of
Derma. He continues: “The stories shared within the campaign emotively demonstrate
what the brand stands for: ‘WE BELIEVE IN THE LIFE-CHANGING POWER OF
DERMATOLOGICAL SKINCARE.’”