Hamburg,
November 18, 2020 – It is Beiersdorf’s first
brand to be developed exclusively for the Asian market: With “CHAUL”, the skin
care company is introducing a new type of facial care range in the premium
segment. The product range based on fermented tea will initially be available
in South Korea. If successful in that market, the plan is to expand “CHAUL” regionally
step by step. The focus here will be on China, Asia’s largest country market.
NX Accelerator, Beiersdorf’s innovation hub based in Seoul and operating in
Asia, is leading the market launch of the fermented tea-based products.
“The Korean market is playing a pioneering
role in Asia when it comes to developing innovative beauty products and digital
technologies,” explains Stefan De Loecker, CEO of Beiersdorf AG. “With the face
care brand ‘CHAUL’, we are launching a product range that was exclusively
developed for the consumer needs of the Asian market by our Korean team.”