Change in the Executive Board of Beiersdorf AG

Hamburg, April 1, 2021 – The Supervisory Board of Beiersdorf AG today announced that Executive Board member Asim Naseer (51) has decided to leave the company at the end of his contract. Naseer had been Chief Marketing Officer for NIVEA since January 2019. His responsibilities will be taken over by CEO Stefan De Loecker until further notice.

“We would like to thank Asim Naseer for his commitment to shaping the NIVEA brand,” said Prof. Dr. Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board. “Under Asim’s leadership, the brand has been further strengthened and a new bespoke agency model has been introduced,” De Loecker emphasized. “We wish Asim all the best for his professional and personal future.”

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