Hamburg, April 1, 2021 – The Supervisory Board of Beiersdorf AG today
announced that Executive Board member Asim Naseer (51) has decided to leave the
company at the end of his contract. Naseer had been Chief Marketing Officer for
NIVEA since January 2019. His responsibilities will be taken over by CEO Stefan
De Loecker until further notice.
“We would like to thank
Asim Naseer for his commitment to shaping the NIVEA brand,” said Prof. Dr.
Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board. “Under
Asim’s leadership, the brand has been further strengthened and a new bespoke
agency model has been introduced,” De Loecker emphasized. “We wish
Asim all the best for his professional and personal future.”