Beiersdorf is not only
pursuing the sustainability transformation within its own company, it also aims
to drive the paradigm shift right across the industry and beyond. To achieve
this, the company engages in strong, long-term partnerships with suppliers and
retail partners, NGOs, and research institutions. For instance, Beiersdorf is a
signatory of the New Plastics Economy Global Commitment, led by the Ellen
MacArthur Foundation and the UN Environment Programme (UNEP), which aims to
promote and accelerate the transition to a circular economy for plastic. The
circular economy plays a critical role in tackling greenhouse gas emissions by
changing the way we design, make and use products and food. In addition, through its cooperation with
Werner & Mertz and the Fraunhofer Institute for Process Engineering, Beiersdorf
co-drafted the industry’s first and freely available ‘Cosmetic Standards Guideline’.
Based on a scientific approach, its objective is to promote the use of recycled
material for cosmetic packaging industry wide. In Germany, Beiersdorf has been
heavily involved since in the ‘Recyclate Forum’ since 2019, initiated by
dm-drogerie markt and eight other industry and retail partners to strengthen
the circular economy and expand the recycling of packaging. Here, Beiersdorf is
part of the steering committee and will host the forum, which now has around 50
members, for the second time in November 2021.
More information and image-material for download you can find in our ‘Special Features’ page Climate Progress.