Sustainable packaging is a key topic for Beiersdorf.
Along the 4 R's (Reduce - Reuse - Recycle - Replace), intensive work is being
done to achieve improvements and rethink packaging across the different dimensions.
This includes the use of renewable raw materials as it has been done with the new
NIVEA Naturally Good jars. With high company-wide commitment, this field of
action is pushed forward, as well as the options for material reduction
(Reduce), refill concepts (Reuse), and plastic-free packaging (Replace). With
the 4 R's, Beiersdorf is pursuing its "Plastic Pledge", which sets the
following targets for 2025: To make 100% of its packaging reusable, refillable,
or recyclable, to increase the share of recycled content in plastic packaging
to 30% and to reduce the use of fossil-based virgin plastic by 50%. These
targets are, among others, part of Beiersdorf’s CARE BEYOND SKIN Sustainability
Agenda with which the company has set itself targets for promoting a circular
economy and climate action.
More information and image-material for download you can find in our ‘Special Features’ page Climate Progress.