Hamburg, May 27, 2021 – They
are pioneers of a new technology – Beiersdorf and the Swiss packaging
specialist Nussbaum are producing aerosol cans made entirely from recycled
aluminum. After a year of development, the partner companies are producing the
innovative aerosol packaging entirely out of used beverage cans – and are
beginning a new chapter in the area of the circular economy. The first
Beiersdorf products in aerosol cans made from 100 percent post-consumer recycled
aluminum will be rolled out in the market as early as at the end of 2021. There
are also plans for other parts of the Hamburg skin care company’s product range
to gradually be made more sustainable, among other things by using recycled
aluminum. This is another way in which Beiersdorf is contributing to the achievement
of the climate targets it set with its CARE BEYOND SKIN Sustainability Agenda
in 2020.
“With our pioneering partnership with
Nussbaum, we are triggering a cross-industry rethink all along the value chain
and are reducing our carbon footprint relating to aerosol cans by up to 90
percent,” says Norbert Menzel, Principal for Packaging Technology. Andreas
Fliss, Global Procurement Director
Packaging & 3PM, adds: “Long-term partnerships and close collaborations are
essential to drive the development of environmentally friendly packaging
solutions.”