FEATURE: EMPOWERING GIRLS

The coronavirus pandemic is having a particularly serious impact on girls and young women. It threatens to turn into a backlash in the efforts for equal rights and female empowerment. COVID-19 therefore seems to be a catalyst for inequality, which results in increased violence, more unpaid (care) work and fewer opportunities for education for girls and young women.

The global aid program “Care Beyond Skin”, which Beiersdorf launched at the beginning of the pandemic in March 2020, now provides targeted funding for this particularly vulnerable group. Together with our partners, the non-governmental organizations (NGOs) Plan International and CARE, ten projects in nine countries in Africa and Latin America will receive long-term support. With its “WE CARE BEYOND SKIN BY EMPOWERING GIRLS” initiative, Beiersdorf is investing in a future of gender equality and human rights.

Beiersdorf CEO, Stefan De Loecker
Through our global partnerships with Plan International and CARE, we are stepping up our social engagement and setting a long-term focus on girls’ empowerment. Deriving from our global “Care Beyond Skin” aid program, we now “Care Beyond Skin by Empowering Girls”.

Stefan De Loecker, Chief Executive Officer at Beiersdorf